Anne Janzer returns to the show to discuss her latest book on the topic. Join us and grab a copy here: https://amzn.to/3hxzOLB

Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK  Read more about AI and the customer experience on my blog here: https://authenticstorytelling.net/how-to-make-your-customer-experience-more-human-using-ai/

Dan Jourdan joins me to discuss the topic on today’s show. Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7

Carmen Hill joins me to discuss the importance of AP Style in your content. Join us.   Connect with Carmen here: https://chillcontent.com/  Grab the latest AP Stylebook here: https://amzn.to/3t60zLR

I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators: The camera Battery life Voice strategies And more... Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link).

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity.   So, what's the best way for marketers to overcome barriers and then create a customer-centric experience? I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis. Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors. This episode is presented by Web Insights and produced by Trappe Digital.

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.    Join us and check out her book here: https://amzn.to/3DwA0o2

Jon is the CMO at Demandbase  and joins me on this livestream  to discuss the topic. Join us. We cover: The role of tech in account-based marketing What does a successful ABM campaign look like? How to plan the content for ABM campaigns? How to measure the success of your campaigns Top tip for winning with ABM?

Sunil Godse returns to the livestream and podcast to discuss the topic with me.  Join us.  Find his books here: https://lnkd.in/dJhEgeH

One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line?  Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic. Connect with Aleya here: https://www.flourishmarketing.co/ Related content for you: How To Make Your Marketing More Effective By Using A Storytelling Formula When machines write engaging stories https://authenticstorytelling.net/how-to-craft-an-authentic-brand-story-that-connects-with-your-audience/