The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Nov 3, 2021 • 27min
427: The next wave of influencer marketing
Jeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic.
We discuss:
Why brands need to have an influencer strategy
How to work with creators
How hard is being a creator anyway?
How about paying creators?
And more...
Join us.
Connect with Jeannette here: https://www.beyondinfluence.one/
Nov 1, 2021 • 28min
426: Author chat: "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals"
Brent Dykes, author of "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" joins me to discuss how to tell effective stories with data. Join us and grab his book here: https://amzn.to/3kKJtk3
Oct 29, 2021 • 17min
425: How to create audiograms in no time
Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works.
Make sure to watch the video version on Spotify or the YouTube version here for the visuals: https://youtu.be/xSt9u4VGP0k?t=28
To check out Headliner: headliner.app
Oct 28, 2021 • 28min
424: What should you talk about on your podcast episodes?
Syya Yasotornrat joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes and make them interesting. Join us.
Connect with her here: https://www.innovationmediaenterprises.com/
Oct 26, 2021 • 27min
423: Author chat: 33 Ways Not to Screw Up Your Business Emails
Anne Janzer returns to the show to discuss her latest book on the topic.
Join us and grab a copy here: https://amzn.to/3hxzOLB
Oct 24, 2021 • 27min
422: The role of humans in artificial intelligence
Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK
Read more about AI and the customer experience on my blog here: https://authenticstorytelling.net/how-to-make-your-customer-experience-more-human-using-ai/
Oct 21, 2021 • 27min
421: What kind of stories work in sales anyways?
Dan Jourdan joins me to discuss the topic on today’s show.
Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7
Oct 19, 2021 • 27min
420: How important is AP Style in your content strategy?
Carmen Hill joins me to discuss the importance of AP Style in your content. Join us.
Connect with Carmen here: https://chillcontent.com/
Grab the latest AP Stylebook here: https://amzn.to/3t60zLR
Oct 17, 2021 • 10min
419: Is the iPhone 13 worth getting for content creators?
I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators:
The camera
Battery life
Voice strategies
And more...
Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link).
Oct 15, 2021 • 55min
418: Expert panel: How to make your B2B marketing truly customer-centric
In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. So, what's the best way for marketers to overcome barriers and then create a customer-centric experience?
I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.
Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors.
This episode is presented by Web Insights and produced by Trappe Digital.
