The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Oct 14, 2021 • 28min
417: Author chat: “Binge Marketing” with Carlijn Postma
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels?
Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Join us and check out her book here: https://amzn.to/3DwA0o2
Oct 12, 2021 • 27min
416: Modern B2B demand gen - a chat with Jon Miller
Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us.
We cover:
The role of tech in account-based marketing
What does a successful ABM campaign look like?
How to plan the content for ABM campaigns?
How to measure the success of your campaigns
Top tip for winning with ABM?
Oct 10, 2021 • 28min
415: How to trust your intuition
Sunil Godse returns to the livestream and podcast to discuss the topic with me.
Join us.
Find his books here: https://lnkd.in/dJhEgeH
Oct 8, 2021 • 27min
414: Driving profit with a clear brand story
One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line?
Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic.
Connect with Aleya here: https://www.flourishmarketing.co/
Related content for you:
How To Make Your Marketing More Effective By Using A Storytelling Formula
When machines write engaging stories
https://authenticstorytelling.net/how-to-craft-an-authentic-brand-story-that-connects-with-your-audience/
Oct 6, 2021 • 27min
413: Author chat: Still procrastinating?
Dn Joseph Ferrari, author of "Still Procrastinating: The No Regrets Guide to Getting It Done" joins me on this episode to discuss the topic.
Join us and grab a copy of his book here: https://amzn.to/3yOFbwH
Oct 4, 2021 • 29min
412: Why technical SEO matters
Stephanie Long of Stephanie Marie Marketing joins me to discuss why the technical aspect of search engine optimization also is important to the regular content creator.
Connect with her here: https://stephaniemariemarketing.com/
Read this article on how to measure SEO: https://authenticstorytelling.net/measure-seo/
Oct 2, 2021 • 29min
411: Author chat: Trustworthy: How the Smartest Brands Beat Cynicism
Margot Bloomstein joins me to discuss the topic. Join us.
Check out her book here: https://amzn.to/3xKM0hA
Sep 30, 2021 • 27min
410: Author chat: How should marketers use AI?
Jim Lecinski joins me on this live recording to discuss the topic, which is covered in his book “The AI Marketing Canvas.” Join us.
Check out the book here: https://amzn.to/3AsfkLy
Sep 28, 2021 • 27min
409: Author chat: The art of caring leadership
Heather R. Younger joins me to discuss the topic. Join us.
Check out her book here: https://amzn.to/3xIfa0x
Learn more about her company - Employee Fanatix - here: https://employeefanatix.com/
Sep 26, 2021 • 27min
408: How much effort do you put into conclusions for your blog posts?
Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this episode to discuss the topic and offer some tips on how you can write better conclusions.
Connect with Alexandra here: https://www.linkedin.com/in/cotealexandra/
