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The Business Storytelling Podcast
416: Modern B2B demand gen - a chat with Jon Miller
Oct 12, 2021
27:24
Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us.
We cover:
- The role of tech in account-based marketing
- What does a successful ABM campaign look like?
- How to plan the content for ABM campaigns?
- How to measure the success of your campaigns
- Top tip for winning with ABM?
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode