How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversions.
But at the end of the day if nobody looks at our content it can’t reach any goals - no matter what they are. We want content to perform and we need it to perform. Because if it doesn’t why are we even creating it? So how should we measure that performance?
I’ve tried a number of different ways to try to measure performance. By day, by week and even by month. Just follow the standard calendar time frames. Every way has its positives and negatives. The way that I have seen work the best is the 30-day rolling model.
I discuss this in this episode. Read this related article: https://www.christophtrappe.com/measure-content-performance/
The Business Storytelling Podcast