453: Author chat: Positioning for Advantage with Kimberly Whitler

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book.

We discuss:

• What is positioning for advantage?
• Why it matters
• What's a superior brand?
• How to move forward positioning for your advantage
• And more...

Join us.

Check out her book here: https://amzn.to/3BiKSn8