543: How PR can directly impact your bottom line and industry visibility

Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.  

We discuss: 

• What makes good PR 
• How do we measure its success? 
• And more  

Join us. Learn more about Ryan's company here: www.goldmanmccormick.com

Listen to prior podcast episodes: http://christophtrappe.com/podcast