The Business Storytelling Podcast 547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
14 snips
Oct 26, 2022 AI Snips
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Episode notes
Host Remembers Early Automation Criticism
- Christoph recalls critics saying automation kills authenticity and calls that view 'total baloney.'
- He explains scheduling messages keeps the same message while avoiding floods to recipients.
Automate Repetitive Tasks First
- Automate repetitive tasks you do three times or more to save time and reduce errors.
- Let people focus on creative, spontaneous work while automation handles routine operations.
Automation Can Preserve Authenticity
- Automation doesn't undercut authenticity when messages remain strategic and well-timed.
- Spreading communication avoids flooding recipients while preserving the original message.