How to Automate Marketing Automation?

TikTok has kind of the same background as YouTube. Once upon a time, YouTube didn't have the notoriety or credibility that Google did. But then all of a sudden it became the search of "I want to know how to do this and I want to watch somebody doing it" The same thing happens in our businesses. We want to understand the fundamentals of business, not what's the fastest easiest way to do it right now. Then we can make those pivots when they, when opportunity rises.