557: What goes into content accuracy in corporate content strategy?

Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate.  But how do we achieve content accuracy, and what does that even mean. 

In this podcast episode, I discuss the following:  

• What is content accuracy? 
• How to ensure content accuracy

Join me.