The Business Storytelling Podcast 587: Ignite your content: Optimize Your Content Marketing Funnel - a chat with Chelsea Alves
11 snips
Apr 15, 2023 AI Snips
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Transcript
Episode notes
Content Funnel Mirrors Sales Journey
- The content marketing funnel mirrors the sales funnel with awareness, consideration, and decision stages.
- You must create different content for each stage or you will lose prospects along the journey.
Early Content Efforts Rarely Succeed Immediately
- Christoph describes publishing 15 podcast episodes then expecting instant success and being disappointed.
- Chelsea uses this to illustrate that content requires longevity and persistent effort.
Map Content To Funnel To Find Gaps
- Map every content piece to a funnel stage to spot gaps and prioritize new content.
- Use A/B testing and performance metrics to refine what resonates and where prospects drop off.