How to Create the Best Content Types

I think it's important to have a mixture of all kinds of different forms of content. I don't think people enjoy just reading 1000 words of text without any graphics and videos or something to break up that text in between. Interactive content seems to be the way the future is moving, so if we look at Google as a thought leader for best practices, they're creating content with different engaging interactive elements in it. As a marketer, you know, our job is to understand our audience, right? We need to target what works best with them.