How to Make Sure Your Product Aligns With Your Product

I feel like product marketing and content marketing in my opinion are very closely aligned. I personally work on a daily basis with our product marketers to kind of understand where the gaps are in our products. So I think it's kind of having that like cross department communication and collaboration. You can't, if you're doing your job and effectively writing about how your thought leader and how great your product is, but it doesn't align with how the product actually acts. Customers are not going to be happy and they're not going to see you as a trustworthy source or recommend you to their colleagues. That starts with an organization that really prioritizes collaboration between different departments.