How to Create Content for Different Stages

The first step is showing you're an expert. I think in the interest stage that could be presenting maybe case studies to your audience, maybe through an email campaign. Once you've seen they've engaged and interacted with your content spent a decent amount of time on that blog post or that ebook using some kind of marketing measurement software, then you can engage them withMaybe a case study showing how they benefited from using our online reputation software. And then in the decision stage, it might be something more like a product one pager showcasing what your product features are,. What you have to offer, how you differ from your competition  that differentiate you from your competitors.