The Business Storytelling Podcast 604: What's full circle marketing? A chat with Wayne Mullins of Ugly Mug Marketing
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Jul 16, 2023 Wayne Mullins, marketing expert and founder of Ugly Mug Marketing, joins us to discuss the importance of finding the right balance between aesthetics and fulfillment in marketing. They explore full circle marketing, attracting and retaining customers, converting them into brand evangelists, and nurturing customers beyond the point of purchase.
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Style Without Substance Leaves Customers Wanting
- Audiences crave beautiful presentation but that alone leaves them wanting more after purchase.
- Wayne warns marketing that style without substance overpromises and underdelivers.
Match Marketing Claims To Product Reality
- Work closely with product teams to ensure marketing claims can be backed up by the product or service.
- Avoid overpromising; make sure someone can actually deliver what your content promises.
Founder Passion Vs Customer Love
- The entrepreneur's love for a product gets the business started but customer love keeps it sustainable.
- Marketing's job includes both attracting and keeping customers for long-term success.