The Business Storytelling Podcast 604: What's full circle marketing? A chat with Wayne Mullins of Ugly Mug Marketing
Jul 16, 2023
Wayne Mullins, marketing expert and founder of Ugly Mug Marketing, joins us to discuss the importance of finding the right balance between aesthetics and fulfillment in marketing. They explore full circle marketing, attracting and retaining customers, converting them into brand evangelists, and nurturing customers beyond the point of purchase.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Balancing Visual Style and Substance in Marketing
01:42 • 2min
Creating Content that Aligns with Product Quality
03:51 • 9min
Full Circle Marketing: Attract, Retain, and Convert
13:16 • 9min
Understanding Full Circle Marketing and the Importance of Building Strong Assets
22:14 • 4min