The Business Storytelling Podcast BONUS: Is Kindle Unlimited worth it for authors?
15 snips
Jul 5, 2023 Exploring the advantages of Kindle Unlimited for authors and readers, including countdown deals and payment based on pages read. Discussing the benefits of using books as a marketing tool and the trend of expensive business books.
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Use Books As A Marketing Tool
- Consider Kindle Unlimited when your goal is marketing and audience reach rather than direct book revenue.
- Use the book to build your brand and drive other revenue streams like speaking gigs or consulting.
Books Led To Speaking Revenue
- Christoph used his books to secure speaking gigs and establish himself as a thought leader during his speaking heyday.
- Large bulk sales to conferences provided easier revenue than selling single copies widely.
Run Countdown Deals To Boost Visibility
- Use Kindle Countdown Deals to run limited-time low-price promotions and boost visibility.
- Price strategically (e.g., $0.99) and market urgency without always revealing the end date.