Building Authority through Content Marketing

Jeff Boula, an authority in content marketing, shares his journey of becoming a recognized leader in the field. Inspired by books on inbound marketing, he realized the power of creating valuable content to attract an audience and establish credibility. By starting a blog in 2009 and consistently producing content, he gained attention and opportunities to speak at conferences, which boosted his authority. Jeff emphasizes that content marketing is a long-term game, requiring perseverance and a genuine passion. He also highlights the importance of having a blog as owned digital property, considering the potential risks associated with relying solely on social media platforms.