The Business Storytelling Podcast 608: Creating content for ALL relevant channels to increase authority - a chat with Jeff Bullas
14 snips
Aug 5, 2023 Jeff Bullas, a top global influencer and thought leader, joins the show to discuss topics such as why blogging still works, the role of AI in content strategy, and selecting the right channels for content marketing. He also explores the use of AI tools in content creation and the evolution of social media automation.
AI Snips
Chapters
Transcript
Episode notes
From Blogging Hobby To Paid Speaking Gig
- Jeff Bullas started blogging in 2009 after reading about inbound marketing and experimenting with social media.
- He wrote daily while unemployed, which led to speaking invites and paid opportunities within two years.
Consistency Beats Viral Luck
- Consistent daily publishing over years builds authority more reliably than chasing viral hits.
- Bullas credits disciplined routine and curiosity for turning attention into influence.
Early Automation Was Controversial
- Bullas used early Twitter automation and reciprocal following to grow his audience despite criticism.
- He experienced platform pushback, including brief bans, but automation later became mainstream.