The Business Storytelling Podcast 612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia
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Aug 30, 2023 Grace Williams, a PR professional, joins the Business Storytelling Show to discuss the role of communications in organizations. They explore its definition, importance, placement in org charts, and KPIs. The conversation touches on internal podcasts, earned and paid coverage in journalism, the value of a dedicated communications team, and the skills needed for communications professionals.
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Communications Is A Broad Strategic Function
- Communications manages messaging to many audiences including employees, investors, customers and media.
- It also preserves reputation, relationships and brand image across those groups.
Grow Comms With Company Size
- Scale communications functions as the company grows and gaps appear (e.g., internal comms at 200+ employees).
- Appoint someone to own comms so they can decide when to ramp up media, internal or analyst relations.
Internal Podcast Backfired For Tellers
- A bank CEO recorded an internal podcast but tellers couldn't listen while working and needed headphones.
- The example shows considerability of format and how employees actually consume internal comms.