The Business Storytelling Podcast

612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia

Aug 30, 2023
Guest
Grace Williams
Grace Williams, a PR professional, joins the Business Storytelling Show to discuss the role of communications in organizations. They explore its definition, importance, placement in org charts, and KPIs. The conversation touches on internal podcasts, earned and paid coverage in journalism, the value of a dedicated communications team, and the skills needed for communications professionals.
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Transcript
Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Communications and Internal Podcasts
01:32 • 8min
3
Exploring the Difference Between Earned Coverage and Paid Coverage in Journalism
09:55 • 2min
4
The Importance of a Dedicated Communications Team
11:57 • 5min
5
Skills and Training for Communications Professionals
16:29 • 7min