2min chapter

The Business Storytelling Podcast cover image

612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia

The Business Storytelling Podcast

CHAPTER

Exploring the Difference Between Earned Coverage and Paid Coverage in Journalism

The hosts discuss the difference between earned and paid coverage in journalism, sharing personal experiences and exploring the evolution of paid campaigns and advertorials. They also highlight the emergence of platforms like Forbes councils and the changing landscape of journalism with shrinking newsrooms and the rise of paywalls.

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