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The Business Storytelling Podcast

613: From Numbers to Insights: Turning data into wisdom - a chat with Kevin Hanegan

Sep 4, 2023
Kevin Hanegan, author of 'Turning Data into Wisdom,' discusses the importance of data literacy, making teams more collaborative, the problem of being right or wrong in marketing, and the hierarchy of analytics.
23:26

Episode guests

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Quick takeaways

  • Data literacy helps us avoid confirmation bias and make better choices based on accurate information.
  • Collaboration and a culture of curiosity are essential in effectively turning data into wisdom and driving meaningful outcomes.

Deep dives

The Importance of Data Literacy

Data literacy is crucial in today's fast-changing world. As technology evolves and transformations occur, it is essential to constantly relearn and reassess information. Data literacy helps us challenge our assumptions and ensure that the information we have aligns with our desired outcomes. It involves questioning and analyzing data, whether it is in the form of numbers, surveys, or reviews, to make informed decisions. By being data literate, we can avoid confirmation bias and make better choices based on accurate information.

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