The Business Storytelling Podcast 613: From Numbers to Insights: Turning data into wisdom - a chat with Kevin Hanegan
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Sep 4, 2023 Kevin Hanegan, author of 'Turning Data into Wisdom,' discusses the importance of data literacy, making teams more collaborative, the problem of being right or wrong in marketing, and the hierarchy of analytics.
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Data Literacy Means Questioning Information
- Data literacy isn't just about numbers; it's about questioning and interpreting any information or evidence you encounter.
- Kevin Hanegan stresses mapping data to your desired outcomes and challenging confirmation bias before acting.
Experience Can Mislead In Fast Change
- Rapid technological change makes past experience less reliable, increasing the need to validate assumptions with current data.
- Kevin warns intuition often answers the wrong question when contexts shift quickly.
Politely Challenge Data Sources
- Politely question and probe data sources and context rather than accepting metrics at face value.
- Ask why the data exists, whether bots or context skew results, and which assumptions underlie it.