Kevin Hanegan, author of 'Turning Data into Wisdom,' discusses the importance of data literacy, making teams more collaborative, the problem of being right or wrong in marketing, and the hierarchy of analytics.

In this episode, data literacy expert Kevin Hanegan discusses the importance of data literacy, its impact on decision-making, and strategies for developing data literacy skills. They explore the significance of challenging assumptions and exploring multiple possibilities, as well as the application of data literacy in various industries. The podcast also delves into the importance of checklists and data-driven decision making, building a data-driven culture, and provides additional resources for further information.