636: How to create better lead magnets - a chat with Karen Bright

Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss:

• What are lead magnets?
• Why are so many less than perfect?
• The anatomy of a good lead magnets before AND after the signup.

Join us and connect with Karen here: https://lnkd.in/gcYWbqSi