The Business Storytelling Podcast BONUS: The three components of a useful marketing workflow
5 snips
Jan 2, 2024 This podcast discusses the three main areas of marketing workflows: strategy, creative process, and marketing ops. It highlights the importance of understanding the target customer segment and industry, as well as the challenges of starting from scratch. The three essential components of a successful marketing workflow are creativity, efficiency, and technical aspects. The transition from manual processes to digital collaboration is also emphasized, along with the introduction of tools like Salesforce and HubSpot.
AI Snips
Chapters
Transcript
Episode notes
Three Essential Workflow Pillars
- Marketing workflows require three distinct areas: strategy, creation, and technical ops.
- Each area needs its own skills and must align holistically for the program to succeed.
Make Strategy Concrete And Actionable
- Define who you're trying to reach and why they should choose you.
- Include research, planning, and staffing when you build your strategy.
Podcast Workflow As A Creative Example
- Christoff describes his podcast production as an example of a creative implementation workflow.
- He follows set steps while leaving room for experimentation and creativity.