The Business Storytelling Podcast
644: How to find influencers for your brand? A chat with Lindsey Gamble
Jan 10, 2024
Top LinkedIn Voice Lindsey Gamble, an expert in influencer marketing, discusses the significance of clarifying goals, the importance of true integration and valuable content. They explore how negative reviews can boost product sales. They also discuss different methods to find influencers and best practices for collaborating with them.
24:51
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Quick takeaways
- Influencer marketing allows brands to connect with their target audience more effectively and can play a significant role in driving awareness and conversions. Identifying goals and objectives before engaging in influencer marketing is essential for developing tailored strategies and selecting the right influencers.
- Creating authentic partnerships between brands and influencers is crucial for the success of influencer marketing campaigns. Trust, open communication, and focusing on value-driven content instead of overtly salesy messages are key to enhancing the viewer's experience and building strong connections with the target market.
Deep dives
Understanding the Importance of Influencer Marketing
Influencer marketing is a crucial aspect of any marketing strategy, as it allows brands to connect with their target audience more effectively. Regardless of the size of the brand, influencer marketing can play a significant role in driving awareness, conversions, and social proof. With consumers gravitating towards individuals rather than corporations, working with influential creators helps brands cut through the noise and build strong connections with their audience. Identifying goals and objectives is essential before engaging in influencer marketing, as it allows brands to develop tailored strategies, select the right influencers, and craft effective creative content.
