The Business Storytelling Podcast 644: How to find influencers for your brand? A chat with Lindsey Gamble
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Jan 10, 2024 Top LinkedIn Voice Lindsey Gamble, an expert in influencer marketing, discusses the significance of clarifying goals, the importance of true integration and valuable content. They explore how negative reviews can boost product sales. They also discuss different methods to find influencers and best practices for collaborating with them.
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Start With Clear Goals
- Understand your goals before starting influencer marketing because goals dictate strategy, creative, and channels.
- Align influencer selection and creative approach with whether you want awareness, conversions, or social proof.
People Beat Corporations For Trust
- Consumers gravitate to people more than corporations, so creators cut through noise better than brand ads.
- Trust and community built by creators make influencer marketing a core part of modern marketing mixes.
Let Creators Lead The Creative
- Let creators lead the creative while providing clear brand guidance to avoid billboard-style ads.
- Trust creators to integrate your product authentically so the content adds value and doesn't disrupt the audience.