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The Business Storytelling Podcast

Latest episodes

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Mar 28, 2024 • 23min

658: Crafting compelling content from dull topics

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
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Mar 27, 2024 • 24min

657: The Art of Earned Media Coverage: Insights from a PR Veteran

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
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Mar 25, 2024 • 24min

656: How to guest blog - a chat with Jake Doll

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."
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Mar 18, 2024 • 21min

BONUS: What should a content calendar include?

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.
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Mar 14, 2024 • 24min

655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.
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Mar 12, 2024 • 24min

654: How to build a brand identity - a chat with Rob Meyerson

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. What's new? What is a brand identify? How to start building it? Where does this fall in the priorities of what companies have to do? Join us. Grab a copy of the book here: https://amzn.to/4bVjCOW
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Mar 7, 2024 • 24min

653: How to increase branded search queries and volume

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/
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Feb 26, 2024 • 23min

652: An Ethical Email Marketing Discussion with Yuval Ackerman

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss: What originally attracted you to specialize in ethical email marketing? What is ethical email marketing? What are some ethical ways to leverage personalization and automation? Can the overuse of salesy language actually decrease conversion rates? Where do you see the most frequent ethical email marketing issues arising? Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe
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Feb 13, 2024 • 24min

651: The AI Marketing Revolution: How CMOs Can Ride the Wave

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including: How to maximize AI use to drive performance. What risks come with AI and how do you manage them? What does responsible and effective AI integration look like? How can CMOs get their teams ready for an AI future (and present? Join us and read the report here: https://lnkd.in/gnzbgNG4
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Feb 8, 2024 • 24min

650: How to use Discord as a brand! A chat with Tyler Stambaugh

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xyz

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