The Business Storytelling Podcast

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears. But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it. So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium? Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex. So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. What's new? What is a brand identify? How to start building it? Where does this fall in the priorities of what companies have to do? Join us. Grab a copy of the book here: https://amzn.to/4bVjCOW