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The Business Storytelling Podcast

657: The Art of Earned Media Coverage: Insights from a PR Veteran

Mar 27, 2024
24:09

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.

In Episode 657 of "The Business Storytelling Show," we discuss:

  • What is earned media?
  • Isn't it just news coverage, basically?
  • Why is earned media so credible, as mentioned in the book?
  • How to get earned media coverage

Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

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