The Business Storytelling Podcast 645: Clear communication skills every business storyteller must master
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Jan 18, 2024 Steve Woodruff, the King of Clarity, discusses the importance of clear communication skills in business. He explores the concept of communication design and the challenge of clear communication in a noisy environment. He highlights the importance of having a clear point and maintaining clarity in communication.
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Clarity Is A Design Problem
- People commonly fail to articulate the purpose of professional communications, causing confusion and wasted time.
- Steve Woodruff calls communicators to design messages that package information for quick audience understanding.
Compete With Noise, Not Rivals
- Your real competition is noise and distraction, not rival companies or products.
- The customer is the human brain, so design messages to be brain-friendly for quick processing.
Define Your Point Before You Speak
- Decide the shift you want in the audience's thinking, feeling, or actions before you communicate.
- Write that desired shift as a one-sentence point to give your communication a clear destination.