652: An Ethical Email Marketing Discussion with Yuval Ackerman

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.

I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show."

Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss:

• What originally attracted you to specialize in ethical email marketing?
• What is ethical email marketing?
• What are some ethical ways to leverage personalization and automation?
• Can the overuse of salesy language actually decrease conversion rates?
• Where do you see the most frequent ethical email marketing issues arising?

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