Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

🚀 Project X is back with a new name, Scale Stories! Join us as Helium 10 GM Zoe shares insights, lessons, and big plans behind this next-level season for Amazon sellers. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Join us as we bring you an exciting new chapter with the return of Project X, now reimagined as Scale Stories. We welcome back Zoe Lu, the General Manager of Helium 10, who shares her inspiring journey from VP of Product to leading Pacvue's SMB side. Zoe opens up about her journey and the power of leveraging social media, particularly through employee-generated content, to connect with ambitious women and inspire entrepreneurship. Emphasizing the importance of content creation in fostering business growth and personal connections in today's digital world. In another segment, we highlight the incredible success and growth of Helium 10 in the e-commerce space, driven by its strong customer and community connections and a forward-thinking approach to innovation. Helium 10’s new series, Scale Stories, captures the emotional and human aspects of the entrepreneurial journey, featuring real entrepreneurs at various stages. Unlike Project X, this series offers expert guidance to navigate challenges and achieve growth, ensuring a broader connection with our audience by bringing diverse narratives to the forefront. Tune in to discover the unique stories and challenges faced by contestants in our upcoming series, introduced through a casting call. In the first episode, we follow Natalie, who has overcome significant personal hurdles and now advocates for mental health through her budding business. With guidance from mentors like Melissa, Leo Segovio, and Clarence, the series aims to demonstrate that success in e-commerce is accessible to everyone, regardless of background or experience. Don't miss the live premiere of the first episode on YouTube, set for October 7th at 9 am Central time, prepare for more insights and inspiration with episode two on October 21st, and more episodes to come. Go to http://h10.me/ss to watch the premiere of this exciting series! In episode 706 of the Serious Sellers Podcast, Bradley and Zoe discuss: 00:00 - Project X, Scale Stories, and Entrepreneurship Insights 05:02 - Boosting Engagement With @Leadwithzoe's Content 14:04 - Helium 10's Success Through Community and Adaptation 19:57 - E-Commerce Strategy Beyond Amazon 21:10 - Scale Stories Episode 1 Trailer 23:05 - Casting Calls and A New Helium 10 Series 28:55 - Business Scaling With Mentors and a Couple 31:58 - E-Commerce Success Strategies and Feedback 34:08 - Launching Products and Strategies With Mentors

Has ChatGPT changed e-commerce forever? New Amazon ad tax updates, the return of a new Project X series, and more top stories on this week’s Weekly Buzz. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 Listen to the Serious Sellers Podcast on your favorite platform: ► New YT Channel: https://www.youtube.com/@Helium10SeriousSellersPodcast ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google https://fortune.com/2025/09/29/openai-rolls-out-purchases-direct-from-chatgpt-in-a-radical-shift-to-e-commerce-and-direct-challenge-to-google/ ‘Expect compliance chaos’: Sweeping new sales tax law on digital ads in Washington takes effect https://www.geekwire.com/2025/sweeping-new-sales-tax-law-on-digital-ads-in-washington-takes-effect-amid-compliance-confusion/ MercadoLibre Sinks as Rival Amazon Boosts Presence in Brazil https://www.bloomberg.com/news/articles/2025-10-01/mercadolibre-slumps-as-rival-amazon-boosts-presence-in-brazil Helium 10’s Chrome extension now lets brand-registered sellers instantly see the top three most-clicked products on any Amazon search results page, along with their share of sales. This quick insight helps sellers identify competitors, assess their own performance, and adjust bids without requiring a comprehensive review of brand analytics. Amazon unveils the next generation of AI-powered Echo devices, purpose-built for Alexa+ https://www.aboutamazon.com/news/devices/amazon-new-echo-devices-alexa-plus Helium 10 is launching a brand-new case study series called Scale Stories, created with a professional film crew and featuring real contestants at different stages of their Amazon and TikTok Shop journeys. Premiering on YouTube with a live watch party, this series builds on the legacy of Project X, promising next-level insights and inspiration for sellers. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Chat GPT Instant Purchases 07:02 - New Advertising Tax? 10:17 - TikTok Creator Search  13:50 - Amazon Brazil Push 15:59 - Brand Analytics Hack 18:40 - Alexa+ 20:28 - New Project X Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 AI search traffic is booming. Discover how to rank in AI engines, leverage core data sources, and keep your products visible where today’s shoppers are searching. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Digital marketing veteran Joanna Lambadjieva shares her expertise on the transformative power of AI in e-commerce. Known for her impactful work in the E-commerce space, Joanna takes us on a journey through the rapidly evolving world of AI, revealing how platforms like ChatGPT are not just reshaping how products are discovered but also massively boosting referral traffic for big players such as Amazon and Walmart. Her insights unravel the core data sources behind these large learning models, providing businesses with the knowledge to ensure their products appear right where customers are most likely to look. As the e-commerce landscape shifts, a holistic approach to AI's role in platform strategies, especially on Amazon, becomes essential. With AI-driven search traffic surging and the complexities of the buyer's journey more pronounced, Joanna emphasizes the importance of adapting to AI's ranking preferences. We unpack the necessity of establishing a strong presence on user-generated sites like Reddit and Wikipedia, underscoring their influence on AI recommendations. Joanna's methodical strategies highlight the shift from hack-based tactics to more sustainable, customer-focused marketing efforts that align with AI's evolving capabilities. In a world where authentic engagement and media presence hold the key to visibility, we explore practical strategies that businesses can adopt. From leveraging HARO for media coverage to using AI tools for automating journalist communication, we discuss building meaningful relationships in this AI-driven world. Joanna also emphasizes the importance of optimizing product information to align with AI's needs, ensuring content is both accessible and credible. This episode promises a ton of strategies to not just navigate, but thrive in, the dynamic AI-infused e-commerce landscape. In episode 705 of the Serious Sellers Podcast, Shivali and Joanna discuss: 00:00 - AI's Impact on E-Commerce Marketing 01:17 - Global Ecommerce Expert Shares Insights 04:00 - Future Impact of AI on E-Commerce 05:37 - AI Traffic Trends and High Intent 10:29 - AI Search Engines Favor Reputable Sources 13:48 - Using SEMrush for Keyword Research 22:34 - AI and Paid Options for PR 25:45 - Effective PR Strategies for Building Relationships 31:24 - Simplifying Marketing Tools and Costs 33:40 - Optimizing E-Commerce With AI Insights 36:32 - Analyzing Customer Reviews in Cloud 39:46 - Table Creation for Product Analysis

In this episode, Anthony Cofrancesco, an expert in e-commerce conversion and creative optimization, reveals powerful strategies for boosting sales on Amazon. He highlights the necessity of split testing and shares his innovative approach to creating high-volume variations of assets. Anthony delves into advanced image optimization techniques, introducing a four-phase framework for enhancing CTR and conversions. He also discusses the impact of price testing and the importance of multi-channel selling, encouraging sellers to explore beyond Amazon.

Get ready for Prime Big Deal Days on October 7-8 with practical shopping tips! Discover the latest on Walmart’s October deals and how sellers can benefit. Learn about Amazon’s new policy to fulfill Walmart orders with plain packaging. Tune in for insights on running your own Amazon PPC ads with a new Helium 10 series. Plus, explore the concept of title density for optimizing your product launches and maximizing visibility on Amazon. Don't miss the strategic insights from Amazon Accelerate sessions!

In a lively discussion, Alex Berry, Director at Amazon Global Logistics, and Mike Stiles, Head of US–EU Global Selling at Amazon, unveil game-changing insights for sellers. Alex highlights AGL's initiatives to streamline importing goods, revealing innovative features like the upcoming 'time-to-prime' promise. Mike discusses the tools that empower U.S. sellers to expand into European markets, emphasizing the ease of using the Sell Globally workflow. Together, they explore the essential differences in VAT and compliance, setting the stage for international success.

In this engaging discussion, Alexander 'Sasha' Zubitov, an Amazon consultant with years of experience, unpacks the complexities of Amazon flat files. He shares invaluable tips on downloading and editing flat files, enhancing SEO through indexed attributes, and managing variations effectively. Sasha emphasizes the critical role of product types in determining display options and explains best practices for appealing against listing issues. His insights on reparenting child SKUs and risk management are must-hear strategies for both new and seasoned sellers.

Andrea Marquez, a Senior Producer and Host of Amazon's This Is Small Business Podcast, joins the discussion packed with insights from Amazon Accelerate 2025. She emphasizes the event's value for networking and direct problem-solving at the Seller Café. Key topics include innovative customer experience changes like inventory management and flexible returns, plus AI tools for ads and support. Andrea also highlights inspiring stories from award-winning brands that balance business with community impact, showcasing the power of storytelling.

Destaney Wishon, an expert in Amazon advertising, dives into the captivating world of PPC campaigns. She discusses the compelling battle between AI automation and traditional rules-based strategies. Discover how to optimize your campaigns and leverage the Amazon Marketing Cloud effectively. Destaney reveals the importance of understanding context in key metrics like ACoS and emphasizes striking a balance between automation and manual control. Her insights will empower sellers to navigate the complexities of advertising while keeping their brand goals in focus.

Discover the secrets to launching products on Amazon with a strategy inspired by a honeymoon in the Maldives! Learn how to optimize listings through advanced keyword research and the importance of understanding AI search behaviors. Uncover the unique advantages of the honeymoon period for visibility and maintaining page one status. Dive into innovative tactics for leveraging TikTok traffic and keeping your SEO strong to maximize sales. Equip yourself with tools and strategies for sustained success in the competitive e-commerce landscape!