Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart #719 - From Zero to TikTok Shop Hero
Nov 18, 2025
Ryan Maya, a TikTok Shop brand owner who turned his business into a multi-seven-figure success, joins forces with Michelle Barnum-Smith, a strategist with extensive product launch experience, and Hurricane Liz Herrera, a live-selling expert. They discuss the power of 30-second videos and a three-bucket scaling strategy that maximizes sales on TikTok. The trio delves into effective pricing strategies, the importance of creator partnerships, the dynamics of live selling, and actionable tips to engage audiences and drive conversions.
AI Snips
Chapters
Transcript
Episode notes
Five Keys To TikTok-Ready Products
- Evaluate products by five TikTok-ability keys: demonstrability, unique features, niche audience, problem-solving, and pricing.
- Prioritize products priced around $30–$50 or bundle lower-priced items to reach that range for sustainable profit.
Three-Bucket Scaling Framework
- Use a three-bucket growth framework: brand content, affiliates, and GMV Max ads.
- Build native content, recruit affiliates for UGC, then scale winning posts with TikTok Shop ads.
Make Simple Native Videos Daily
- Create simple selfie-style videos highlighting one feature and a clear CTA; don't overthink production.
- Record many short native videos; one viral clip can drive massive views and sales.