Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday. From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads. To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon. In episode 725 of the Serious Sellers Podcast, Bradley, Carrie, and Shivali discuss: 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked 03:20 – How the thieves impersonated the carrier and held the load for ransom 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers 07:48 – Turning a product failure into a digital-product-first business model 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast 22:10 – How Shivali became a TikTok Creator in 12 days &  27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10 34:05 – AI tools sellers haven’t heard of 36:45 – Optimizing Amazon listings for Rufus AI 37:55 – The future format of both podcasts moving forward

In this exciting discussion, Jenny Liu, an Amazon Ads product manager focused on AI, reveals the transformative new tools like Creative Agent that make ad creation faster and easier. Ecommerce expert Destaney Wishon shares her insights on the latest Amazon Unboxed announcements. They delve into the evolution of Amazon's ad creatives, explaining why storytelling is vital and how high-quality visuals boost conversion rates. Jenny also discusses the seamless process of using AI to generate polished advertising assets, predicting a future where automation frees brands to focus on storytelling.

Discover how Amazon dominated Black Friday with a staggering $2 billion in sales. Explore TikTok's record-breaking BFCM, showcasing the surge in livestream shopping. Walmart also reported impressive performance, bolstered by swift delivery. Learn about Amazon's significant reduction in seller fees and the introduction of enhanced security measures like passkeys for Seller Central. Plus, get insights into Helium 10's new tools for optimizing keyword strategies. Perfect for anyone wanting to up their e-commerce game!

Join Kamaljit Singh, CEO of AMZ One Step; Vincenzo Toscano, CEO of Ecomcy; and Jason McLellan, CSO of Prime Team Agency as they share their strategies to revive stalled Amazon sales. They delve into optimizing product listings, refining PPC tactics, and leveraging video creative for ads. Discover their insights on using analytics to boost customer loyalty, explore international markets, and transform stagnant businesses into thriving ones. Tune in for game-changing tactics based on the success of a brand that skyrocketed sales to unprecedented heights!

In this discussion, Mansour Norouzi, an e-commerce seller and Director of Advertising at Incrementum Digital, reveals his journey to over $1 million in revenue with supplements. He shares powerful Amazon strategies including enhanced search query performance, the impact of sponsored product videos, and pricing tactics. Mansour discusses his PPC-only launch approach and the use of Vine pre-release for gathering reviews. He emphasizes the importance of data analysis and effective ad spend management, providing insights for anyone wanting to thrive in the competitive e-commerce landscape.

Carrie Miller, a product educator at Helium 10, shares her insights on optimizing e-commerce strategies. She dives into a hidden glitch affecting Amazon's Black Friday deals, warning sellers to check for potential lost traffic and sales. Additionally, Carrie walks through the exciting updates of Helium 10's Keyword Tracker, highlighting new tagging features that allow for more refined analysis. The discussion also covers Amazon's Image Manager updates, enabling sellers to copy media across variations seamlessly.

David Mead, a retired electric utility executive turned entrepreneur, shares his journey of transforming InMotion Products, a hemp seed oil brand. He discusses how mentorship played a crucial role in overcoming stagnant sales, leading to strategic upgrades in product listings and visuals that surged sales. David also highlights the importance of market research for innovation and plans to explore TikTok Shop while aiming to double sales and expand into Walmart. His story showcases the exciting challenges and rewards of e-commerce growth.

E-commerce strategist Kevin King shares his journey, including how he brilliantly earned $700K this year. He reveals his game-changing AI press release strategy that enhances rankings and helped another seller triple their sales. Kevin emphasizes the untapped power of email marketing, planning to generate significant revenue through personalized campaigns. He previews the upcoming Ecom Mastery AI event, reflecting on past impactful gatherings. With a passion for Texas A&M football, he discusses the importance of balancing personal interests with entrepreneurial drive.

Black Friday deals are officially live on Amazon! Rufus, the AI assistant, has received exciting upgrades to enhance your shopping experience. TikTok Shop is making waves with a record-breaking quarter and new tools to help sellers optimize their listings. Discover why keywords still matter, and learn about Helium 10’s resources for navigating eBay’s competitive landscape. Plus, don’t miss details on Amazon's new Seller Challenge for boosting account health! Perfect for e-commerce enthusiasts looking to stay ahead.

Ryan Maya, a TikTok Shop brand owner who turned his business into a multi-seven-figure success, joins forces with Michelle Barnum-Smith, a strategist with extensive product launch experience, and Hurricane Liz Herrera, a live-selling expert. They discuss the power of 30-second videos and a three-bucket scaling strategy that maximizes sales on TikTok. The trio delves into effective pricing strategies, the importance of creator partnerships, the dynamics of live selling, and actionable tips to engage audiences and drive conversions.