
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Latest episodes

Apr 26, 2025 • 41min
#660 - Amazon Search Query Performance & Split Testing Workshop
Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success.
Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance.
Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don’t have access to advanced tools like Helium 10’s Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability.
In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss:
00:00 - Leveraging Amazon Data for Sales Growth
00:29 - Amazon Search Query Performance Strategy
06:45 - Optimizing Amazon Images for Increased Sales
08:01 - Impact of Listing Images on Conversion Rate
11:26 - Search Query Performance and Product Optimization
11:50 - Analyzing Amazon Data for Optimization
15:06 - Helium 10 Search Query Analyzer Tool
19:55 - Amazon Search Data Insights
23:19 - Maximizing Amazon Search Query Data
25:00 - Search Grid Performances
30:14 - Keyword Rankings and Sales Optimization
33:03 - Improving Sales Through Search Query Analysis
35:40 - The Power of Organic Ranking
38:51 - Enhancing Product Images for Sales

Apr 23, 2025 • 27min
#659 – Tariffs Shake eCom: Temu, Shein Hike Prices | Amazon 1P News | TikTok Sales Crash | Weekly Buzz 4/23/25
Temu & Shein hike prices on April 25. Amazon 1P offers more to tariff-hit vendors. TikTok Shop sales dip in US before the de minimis loophole ends. All this and more on this week’s Weekly Buzz!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Temu and Shein are increasing prices starting April 25: Here's what shoppers should know
https://www.usatoday.com/story/money/2025/04/21/temu-shein-prices-tariffs/83194905007/
Amazon makes urgent move to avoid US-China trade war impact
https://www.thestreet.com/retail/amazon-makes-urgent-move-to-avoid-us-china-trade-war-impact
TikTok Shop’s sales in US plunge as Trump’s tariffs hit Chinese imports
https://www.msn.com/en-xl/news/other/tiktok-shop-s-sales-in-us-plunge-as-trump-s-tariffs-hit-chinese-imports/ar-AA1D3hzz
OpenAI and Shopify poised for partnership as ChatGPT adds in-chat shopping
https://www.testingcatalog.com/openai-and-shopify-poised-for-partnership-as-chatgpt-adds-in-chat-shopping/
Walmart makes nationwide delivery change
https://www.al.com/news/2025/04/walmart-makes-nationwide-delivery-change.html
Amazon 2025 Force for Good application is open!
https://sell.amazon.com/blog/force-for-good
Maximize Impact with Amazon DSP bid adjustments
https://advertising.amazon.com/en-us/resources/whats-new/maximize-impact-with-amazon-dsp-bid-adjustments/
Cargo freight forwarding services made easy with Amazon Freight
https://www.aboutamazon.eu/news/transportation/cargo-freight-forwarding-services-made-easy-with-amazon-freight
Lastly, we deep dive into tools that could redefine your selling strategy. Meet the Influencer Finder, a groundbreaking feature for Helium 10 users, simplifying how sellers can discover and collaborate with influencers. Plus, Helium 10's historical Cerebro tool is empowering sellers to mine past keyword data, uncovering trends that can inform future product launches and optimizations. This episode is packed with actionable strategies that are bound to sharpen your competitive edge in the ever-evolving e-commerce landscape. Don't miss these essential insights to stay ahead and seize new opportunities!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:49 - Tariffs Trigger Prices
03:07 - Amazon Absorbs Tariffs
05:13 - Forced Seller Discounts
06:58 - TikTok Sales Slide
08:40- Chatbot Becomes Store
10:40 - Faster Walmart Delivery
11:50 - Get Featured on Amazon
12:51 - Smarter Ad Bidding
14:02 - Freight Goes Global
14:50 - Helium 10 New Feature Alerts
21:01 - Strategy of the Week: Cerebro Historical Trends

Apr 19, 2025 • 35min
#658 - Amazon Launch Without PPC or AI?
Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger.
Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads.
Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success.
In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss:
00:00 - Customer Insights Without Reviews or PPC
07:00 - Customer-Centric Ranking Strategies for Amazon
12:23 - Brand Optimization and Marketing Strategies
15:22 - Customer Feedback for Product Improvement
18:27 - Product Testing and Feedback Loop
22:30 - Customer-Centric Approach in Entrepreneurship
23:25 - RankBell Client's Amazon Success Story
25:14 - Amazon's Future in Search and Advertising
30:20 - Audit Your Listings for Longevity
34:46 - Customer Feedback and Competitor Insights

Apr 16, 2025 • 24min
#657 – Amazon Vine Hack Killed? & Massive Tariff Repercussions | Weekly Buzz 4/16/25
Amazon has canceled a popular Vine hack, shaking up review strategies for sellers. The looming tariffs on e-commerce are creating chaos in shipping and pricing, especially for platforms like Temu and TikTok Shop. A new workshop aims to help sellers maximize their search performance using Helium 10's tools. Meanwhile, Amazon's latest freight services may optimize inventory delivery, bringing both challenges and opportunities for sellers in the evolving marketplace.

Apr 12, 2025 • 42min
#656 - How to Rank Faster with Amazon PPC
Join Marcel Marculescu, CEO of IntelliRank, and Vincenzo Toscano, CEO of Ecomcy, as they dive into the fast-paced world of Amazon PPC advertising. Marcel shares his insights on the importance of long-tail keywords and user-generated content for boosting visibility. They explore evolving strategies for product launches and the significance of testing listings through Amazon experiments. Vincenzo introduces advanced techniques for Sponsored Display ads, emphasizing audience targeting and data-driven decisions to optimize campaigns and enhance sales.

Apr 9, 2025 • 23min
#655 – 104% TARIFFS??!! and Amazon "Buy For ME" AI | Weekly Buzz 4/9/25
The podcast kicks off with breaking news of Trump's staggering 104% tariffs on Chinese imports and its impact on Amazon sellers. It also reveals Amazon's new 'Buy For Me' AI feature, which raises questions about privacy and convenience. The discussion broadens to Walmart's loyalty strategies and enticing offers aimed at boosting customer engagement. Insights into the potential effects of Amazon's interest in acquiring TikTok for influencer marketing further spice things up. Plus, there’s a spotlight on Helium 10's Cerebro tool for tracking keywords!

Apr 5, 2025 • 37min
#654 - Sourcing & Tariff Tips for Amazon Sellers
Kian Golzari, a world-renowned expert in product sourcing and development, joins to share his invaluable insights. He recounts delivering custom gold iPhones to Real Madrid stars, revealing how unique products can forge exciting industry connections. Kian discusses essential tariff strategies for 2025 and the significance of the Canton Fair in global supply chains. He also emphasizes the importance of self-care for entrepreneurs, including his commitment to cold baths and fitness, showing that well-being and business can go hand in hand.

Apr 4, 2025 • 20min
Weekly Buzz 4/4/25: Big Tariff Trouble?!
New tariffs have sellers buzzing, causing both concern and opportunity. Discover how these changes could reshape pricing strategies on platforms like Amazon. Learn about the reinstated de minimis loophole and the need for close collaboration with suppliers. Find out how competitors' actions can impact your buy box status. Insights from the community reveal resilient strategies in navigating these challenges and maintaining profitability. Stay optimistic and adapt as the global market evolves!

Apr 2, 2025 • 20min
# 653 – New AI Amazon Search, Prime Day Deals Details, and AI Images for E-commerce Sellers | Weekly Buzz 4/2/25
Discover how Amazon's new AI is revolutionizing product searches based on interests, creating tailored shopping experiences. Get ready for Prime Day with insights on discounts, scheduling, and maximizing seller participation. Explore the impact of AI images on e-commerce and learn practical tips for enhancing visual content. Delve into the new B2B pricing tools that provide competitive insights for sellers, plus the latest on upcoming FBA dates and opportunities for Australian sellers with Timu's platform expansion.

Mar 29, 2025 • 36min
#652 - Strategies from 10 E-Commerce Pros!
Dive into transformative e-commerce strategies straight from the Prosper Show! Hear Michael Shaffa's inspiring journey from low sales to $1.2 million annually, thanks to keyword optimization and targeted marketing. Discover how AI is reshaping customer service and PPC for Amazon sellers. Explore the growing Shein Marketplace and learn why networking and creative marketing are crucial for success. This insightful discussion will equip you with tools and techniques to thrive in an ever-evolving online marketplace!
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