Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Jonny Bradley, an eCommerce innovator who transitioned from Amazon to TikTok Shop, shares his journey of taking a single NMN longevity supplement SKU to a seven-figure success. He emphasizes the shift from being a product company to a content-driven brand, leveraging creator relationships for viral growth. Jonny discusses the challenges of fulfillment and cash flow management, daily content production, and strategic US market entry, highlighting the importance of adapting social media tactics for sales momentum.

Leo Sgovio, a seasoned ecommerce entrepreneur, shares his invaluable insights on leveraging AI to enhance product visibility on Amazon. He discusses Generative Engine Optimization (GEO), emphasizing the importance of owning domains and creating AI-readable assets. Leo reveals how building backlinks from trusted sources like Reddit and press releases can boost AI recommendations. Also, he highlights the success of PPC-only product launches and the significance of optimizing listings for Amazon's algorithms. A treasure trove of ecommerce strategies awaits!

Andrew Engle, an Amazon seller and entrepreneur, shares his journey from engineering to e-commerce. He reflects on launching his first successful product in 2019, leveraging Helium 10 and Freedom Ticket for rapid growth. Engle highlights how they scaled their business to $3.2M in revenue, with B2B sales now making up 30%. He discusses strategies like Amazon Business campaigns, custom pricing for business customers, and using AI for ad creative. Engle also advises on cautious debt management while navigating challenges during growth.

In this chat, Brian Jines, an eight-figure Amazon seller on a quest for nine figures, reveals his journey from a side hustle to a thriving business. He shares insights on harnessing often-overlooked strategies like Amazon Business (B2B), Remote Fulfillment, and Advanced Warehouse Distribution (AWD). Brian explains how enabling business pricing and offering case packs can lead to larger orders, improved margins, and reduced returns. Plus, he discusses the importance of PPC adjustments to enhance B2B performance. Get ready for a roadmap to scaling!

From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode of the Serious Sellers Podcast, Bradley sits down with Kseniia, a Project X success story who went from knowing nothing about Amazon to building a multi-platform brand doing millions in revenue. Born in Russia, she later moved to the US and now lives in Panama. She shares how discovering Project X on YouTube provided her with a clear, step-by-step roadmap to launch her first successful product and ultimately build a real business. Today, her brand sells hosting and event accessories across Amazon, TikTok Shop, Shopify, Walmart, and more. Kseniia opens up about early missteps, including a “bad” reusable paper towel product and a nightmare 3PL situation that forced her to remove her main seller from FBA. She breaks down how she used the original Project X process: Black Box research, competitive analysis, and design differentiation to find her first true winner, and then leveled up by validating every new idea with Helium 10 Audience. She also explains how tools like Keyword Tracker and Cerebro help her repeatedly mine new keywords and refine listings. A unique champagne tower product she launched in 2025 alone has already generated over half a million dollars in revenue. From there, the conversation shifts to multi-channel strategy and defending margins in a world of fast Chinese copycats. Kseniia shares how she combats low-price clones with better images, real lifestyle photo shoots, constant product improvements, and external traffic from Meta ads and TikTok content that send warmed-up shoppers straight to Amazon and Shopify. She details her TikTok Shop approach, starting with high affiliate commissions, utilizing GMV Max ads, and allowing creators to drive momentum. And explains why she’s intentionally shifting more volume to her own site for long-term resilience. She closes with encouragement for newer sellers: it’s absolutely not too late to start on Amazon in 2026, as long as you’re willing to differentiate, build a real brand, and eventually expand beyond a single marketplace. In episode 727 of the Serious Sellers Podcast, Bradley and Kseniia discuss: 00:00 – Intro 02:45 – Russia to Panama: Kseniia’s backstory 04:03 – eBay Flips and First Failed Product 05:32 – Using Project X Steps to Find the Winner 07:31 – Hosting and Event Products 10:14 – 3PL Disaster and Wrong FBA Inventory 11:36 – Favorite Helium 10 Tools and Workflows 16:50 – Beating Chinese Copycats with Better Branding 17:20 – TikTok Shop playbook: Commissions and Creators 23:50 – Driving External Traffic with Meta ads 33:00 – Shifting Sales to Shopify for Resilience 36:51 – Why It’s Still Not Too Late

Bradley Sutton shares his wild journey from sumo wrestler and Zumba instructor to Amazon launch expert, revealing the Amazon seller grind mindset, resilience, hustle, heart, and hard-won lessons. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Bradley Sutton has never taken a traditional path into e-commerce. In this episode, he shares how a childhood split between California, Japan, and the Philippines, early public speaking in multiple languages, and an obsession with being “different” led him from Korean car parts to nationally ranked sumo wrestling and international Zumba tours. Along the way, a “Crazy Sock TV” YouTube persona racked up tens of millions of views and proved that you can turn fun, strange ideas into real opportunity. Bradley then dives into the Amazon chapter of his story, scaling a phone case business to 1,000-2,000 orders per day, running his own warehouse, and facing a surreal crisis when a business partner was kidnapped by the Chinese mafia over unpaid factory debt. That experience forced him to rethink partnerships, visibility, and risk. With almost no money, he flew to an Amazon conference, slept in a rental car, and decided to go all-in on understanding launches, keywords, and ranking. He launched hundreds of products for brands and eventually joined Helium 10. From there, Bradley breaks down what he calls the “Maldives mindset”: getting obsessed with the game, using your unique advantages, and turning weaknesses into strengths. He shares case studies, such as Demon Slayer-inspired party products and wooden egg trays, that win in “saturated” niches by being unique, as well as how he utilizes Helium 10 data to revive demand for out-of-stock winners. He also opens up about a heart attack that left him clinically dead for 15 minutes and the regrets that come with kids growing up fast, reminding entrepreneurs that health and family matter more than any sales chart. In episode 726 of the Serious Sellers Podcast, Bradley talks about: 00:00 – Sumo, Zumba, Amazon grind teaser 03:20 – Childhood travel, Japan, and public speaking 06:50 – Korean car parts million-dollar hustle 10:50 – Zumba weight loss and Crazy Sock TV 14:40 – Phone case boom and FBM chaos 15:55 – Partner kidnapped by Chinese mafia 21:30 – Discovering Amazon product launches 24:50 – How Helium 10 discovered Bradley 29:50 – “Maldives mindset” and loving the game 33:40 – Demon Slayer–inspired products and niches 41:30 – Regret, family time, and perspective 43:20 – How to be featured on the podcast

A harrowing tale unfolds as a truckload of Amazon inventory is hijacked, complete with ransom demands and police inaction. Strategies for recovering from losses and safeguarding shipments take center stage. Shivali reveals her quick journey to becoming a TikTok creator, leveraging digital tactics to gain followers. Diving into AI tools, the hosts discuss how to create influencer-style content while navigating pitfalls like poor ad management. Tune in for fresh insights into e-commerce and innovative strategies for success!

In this exciting discussion, Jenny Liu, an Amazon Ads product manager focused on AI, reveals the transformative new tools like Creative Agent that make ad creation faster and easier. Ecommerce expert Destaney Wishon shares her insights on the latest Amazon Unboxed announcements. They delve into the evolution of Amazon's ad creatives, explaining why storytelling is vital and how high-quality visuals boost conversion rates. Jenny also discusses the seamless process of using AI to generate polished advertising assets, predicting a future where automation frees brands to focus on storytelling.

Discover how Amazon dominated Black Friday with a staggering $2 billion in sales. Explore TikTok's record-breaking BFCM, showcasing the surge in livestream shopping. Walmart also reported impressive performance, bolstered by swift delivery. Learn about Amazon's significant reduction in seller fees and the introduction of enhanced security measures like passkeys for Seller Central. Plus, get insights into Helium 10's new tools for optimizing keyword strategies. Perfect for anyone wanting to up their e-commerce game!

Join Kamaljit Singh, CEO of AMZ One Step; Vincenzo Toscano, CEO of Ecomcy; and Jason McLellan, CSO of Prime Team Agency as they share their strategies to revive stalled Amazon sales. They delve into optimizing product listings, refining PPC tactics, and leveraging video creative for ads. Discover their insights on using analytics to boost customer loyalty, explore international markets, and transform stagnant businesses into thriving ones. Tune in for game-changing tactics based on the success of a brand that skyrocketed sales to unprecedented heights!