Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Destaney Wishon, an expert in Amazon PPC and Marketing Cloud, shares invaluable insights on leveraging AMC for advertising success. She explains how AMC provides robust audience segmentation beyond keyword targeting, resulting in higher conversions and lower costs. Destaney highlights the importance of audience overlays, showcases real campaign success stories, and discusses advanced analytics for fine-tuning strategies. With tips on creating custom audiences and balancing scalability, she equips sellers with the tools to optimize their Amazon ad performance.

OpenAI's new ChatGPT Atlas browser is set to shake up Amazon shopping, but will it convert traffic effectively? A study suggests it drives visits, yet sales lag behind traditional methods. Recent AWS outages have caused delivery delays for customers, prompting sellers to reassess their feedback and performance. Plus, Amazon is rolling out new advertising features allowing sellers to reserve top-of-search visibility and optimize their marketing strategy. Get ready for an AI-driven shift in e-commerce!

In this insightful discussion, experienced Amazon seller Leo Sgovio shares strategies on algorithm-driven growth, while e-commerce entrepreneur Melisa Vong reveals innovative marketing techniques for launching new brands. They delve into the changing landscape of Amazon selling, including shifts in product launch strategies since 2019. The trio encourages aspiring sellers by highlighting opportunities in 2025 and the importance of omni-channel marketing, even suggesting new platforms like TikTok Shop for broader reach.

In this discussion, Isaac Quiros, a Senior Customer Success Manager at Amazon, and Alan Lewis, Director of Product for Amazon Marketing Cloud, unveil how AI and data can revolutionize seller strategies. Isaac discusses breaking free from the 'operational trap' by leveraging Seller Central insights such as Market Basket Analysis to understand customer emotions. Alan shares how Amazon Marketing Cloud now empowers advertisers to create targeted cohorts and enhance ad efficiency, making data-driven decisions more accessible than ever.

Amazon is raising FBA fees starting in 2026, citing efficiency investments while keeping increases below 0.5%. Sellers are advised to utilize tools like the Revenue Calculator to assess impacts. Meanwhile, Walmart is teaming up with ChatGPT to revolutionize shopping, offering conversational features for personalized experiences. This collaboration aims to streamline purchasing and improve customer interaction. The new Amazon inbound shipment view promises quicker planning and reduces the risk of inventory delays. Exciting changes are stirring in e-commerce!

In this chat, aspiring entrepreneur Natalie Dorsey shares her journey from Columbus, Ohio, to launching her own Amazon and TikTok Shop products. With a passion for fashion design, she discusses how her mental health challenges shaped her entrepreneurial path. Natalie dives into the importance of balancing passion with market demand while collaborating with mentors on unique product ideas. She also reveals her financial goals and the exciting prospects of expanding to platforms like Walmart, making her story one of courage and ambition.

In this informative chat, Jeff Nickerson, Director of Product at Amazon, and Zhen Li, Senior Product Manager, unveil cutting-edge launch tools designed to boost seller success. They explore the benefits of Amazon Vine for pre-launch reviews and AI-driven insights from the Product Opportunity Explorer. Learn about regional launches that minimize inventory risk, how to measure product performance effectively, and strategies for scaling beyond ads. With a focus on transforming data into actionable growth signals, this conversation is a treasure trove for aspiring Amazon sellers.

Discover the preliminary results of Amazon's Prime Big Deal Days, revealing a shift towards household essentials. Learn about a new feature allowing customers to add items to their existing Prime deliveries effortlessly. Tune in for insights on the exciting TikTok shipping integration that streamlines order management. Plus, explore the launch of Scale Stories, showcasing the journeys of new Amazon sellers guided by experts. This week's buzz is packed with tips and tools to elevate your e-commerce game!

He’s back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft E-commerce aficionado Tomer Raabinovich returns to the podcast, sharing his groundbreaking journey in launching Messless, a brand crafted to supercharge the productivity of digital entrepreneurs. With the audacious goal of hitting eight figures, Tomer breaks the mold by offering a candid look into his brand's development, a rarity in a world where most Amazon sellers guard their secrets. Tomer's story is not just about launching a brand; it's about revolutionizing the way we think about transparency and innovation in the e-commerce landscape. Get ready to uncover the secrets behind a successful product launch on TikTok. Tomer walks us through his strategic use of this vibrant platform to captivate audiences with minimal competition on Amazon. By focusing on creative campaigns, magician-inspired packaging, and a unique 30-day productivity challenge, he demonstrates the power of blending creativity with tactical marketing. Tomer’s approach includes cold outreach to creators, leveraging TikTok's potential for virality, and utilizing meta ads for upselling, offering a masterclass in modern digital marketing techniques. Finally, we explore advanced strategies that are reshaping the e-commerce industry. From the cutting-edge use of AI in product development to the critical management of PPC campaigns, Tomer emphasizes the importance of maintaining control over core operations. With tools like Helium 10 and an in-house PPC strategy, he paints a picture of how brands can build competitive edges and drive growth. Action over perfection is the mantra here, Tomer’s experiences remind us of the value in taking risks, learning from missteps, and consistently pushing forward to turn aspirations into reality. In episode 707 of the Serious Sellers Podcast, Bradley and Tomer discuss: 00:00 - E-Commerce Brand Launch Strategy Discussion 08:49 - Product Launch Strategies and TikTok Marketing 09:24 - Productivity Challenge and Amazon Keyword Research 15:04 - Utilizing Challenges for Shopify Traction 16:53 - Advanced E-Commerce Product Strategies 22:35 - Amazon PPC Advertising Strategies for Brands 23:58 - Amazon Sellers' Profit Growth Strategies 25:25 - Evolving Strategies for Amazon Success 36:10 - Overcoming Fear of Failure

🚀 Project X is back with a new name, Scale Stories! Join us as Helium 10 GM Zoe shares insights, lessons, and big plans behind this next-level season for Amazon sellers. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Join us as we bring you an exciting new chapter with the return of Project X, now reimagined as Scale Stories. We welcome back Zoe Lu, the General Manager of Helium 10, who shares her inspiring journey from VP of Product to leading Pacvue's SMB side. Zoe opens up about her journey and the power of leveraging social media, particularly through employee-generated content, to connect with ambitious women and inspire entrepreneurship. Emphasizing the importance of content creation in fostering business growth and personal connections in today's digital world. In another segment, we highlight the incredible success and growth of Helium 10 in the e-commerce space, driven by its strong customer and community connections and a forward-thinking approach to innovation. Helium 10’s new series, Scale Stories, captures the emotional and human aspects of the entrepreneurial journey, featuring real entrepreneurs at various stages. Unlike Project X, this series offers expert guidance to navigate challenges and achieve growth, ensuring a broader connection with our audience by bringing diverse narratives to the forefront. Tune in to discover the unique stories and challenges faced by contestants in our upcoming series, introduced through a casting call. In the first episode, we follow Natalie, who has overcome significant personal hurdles and now advocates for mental health through her budding business. With guidance from mentors like Melissa, Leo Segovio, and Clarence, the series aims to demonstrate that success in e-commerce is accessible to everyone, regardless of background or experience. Don't miss the live premiere of the first episode on YouTube, set for October 7th at 9 am Central time, prepare for more insights and inspiration with episode two on October 21st, and more episodes to come. Go to http://h10.me/ss to watch the premiere of this exciting series! In episode 706 of the Serious Sellers Podcast, Bradley and Zoe discuss: 00:00 - Project X, Scale Stories, and Entrepreneurship Insights 05:02 - Boosting Engagement With @Leadwithzoe's Content 14:04 - Helium 10's Success Through Community and Adaptation 19:57 - E-Commerce Strategy Beyond Amazon 21:10 - Scale Stories Episode 1 Trailer 23:05 - Casting Calls and A New Helium 10 Series 28:55 - Business Scaling With Mentors and a Couple 31:58 - E-Commerce Success Strategies and Feedback 34:08 - Launching Products and Strategies With Mentors