Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#690 - The Amazon Seller’s Guide to Building Wealth

Aug 9, 2025

In a dynamic discussion, Janelle Page, an entrepreneur known for collaborating with celebrities and influencers, dives into her diverse ventures. She shares the secrets behind launching successful e-commerce products, including a supplement line and innovative safety eyewear. Janelle also reveals her experiences renovating a historic Victorian home while exploring the niche pickleball market. Discover the importance of branding, storytelling, and the need for multiple income streams to build generational wealth in today's ever-evolving digital landscape.

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ANECDOTE

Renovating An 1890s Victorian

Janelle bought a condemned 1890s Victorian and is renovating it for the view.
She opened the back wall to create a modern space overlooking a reservoir and mountains.

ANECDOTE

Validate Audiences With Merch First

Janelle tests creator audiences with merch before launching physical products.
She then validates with digital products and scaled supplements after early success.

ADVICE

Avoid Print-On-Demand For Big Creators

Avoid print-on-demand for established creators because quality can feel cheap.
Use POD only for small dabblers or test runs while you validate audience demand.

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In this episode, we talk to one of our all-time favorite guests, and she'll discuss everything from her current e-commerce launches to brand strategy to making money with real estate franchises and even oil wells.

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Ever wondered how strategic partnerships and innovative ideas can turn humble beginnings into e-commerce superstardom? Join us as we catch up with our favorite guest, Janelle Page, who opens up about her incredible journey. From launching a supplement line with Dr. Sten Ekberg to designing stylish safety eyewear with influencers like John Malecki and NataLee from Designed to the Nines, Janelle's story is a testament to the power of creativity and collaboration. She also shares her latest real estate adventure, renovating a historic Victorian home in Utah.

Discover the magic of transforming hobbies into thriving businesses as we discuss the rise of niche audiences. By channeling passion and utilizing innovative content strategies, we explore how her pickleball newsletter amassed 1,100 subscribers in just eight weeks, unlocking unexpected opportunities like creating content on a luxury yacht in Croatia. Janelle shows us the importance of marketing prowess in scaling a pickleball facility, "The Kitchen," and establishing a strong e-commerce presence, proving that with the right mindset, even pastimes can become entrepreneurial goldmines.

Branding and storytelling take center stage as we delve into the art of launching successful products. Learn about creating the three-in-one charger, Alpha Charge, and the Mess Less brand, both tailored for entrepreneurs. Janelle illustrates the importance of knowing your audience and utilizing platforms like Kickstarter and TikTok for impactful product launches. Drawing inspiration from successful branding strategies, the conversation highlights how personal branding, strategic investments, and networking at business events can lay the groundwork for long-term success. Tune in for an episode brimming with insights and inspiration for aspiring entrepreneurs!

In episode 690 of the Serious Sellers Podcast, Bradley and Janelle discuss:

00:00 - E-Commerce Success Strategies With Janelle Page
05:30 - Testing Product Market Fit Before Investment
06:26 - Building Niche Audience in Pickleball
09:40 - Becoming Co-Owner of Pickleball Facility
15:25 - Entrepreneurial Brand Strategy and Product Launch
18:07 - TikTok Launch Strategy for Product Launch
20:21 - Investing in Branding and Diversification
30:01 - Investment Opportunities and Strategies
31:59 - Building Strong Brands Through Storytelling
38:12 - Amazon Seller Networking at Business Events