In this episode, we talk to one of our all-time favorite guests, and she'll discuss everything from her current e-commerce launches to brand strategy to making money with real estate franchises and even oil wells.
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Ever wondered how strategic partnerships and innovative ideas can turn humble beginnings into e-commerce superstardom? Join us as we catch up with our favorite guest, Janelle Page, who opens up about her incredible journey. From launching a supplement line with Dr. Sten Ekberg to designing stylish safety eyewear with influencers like John Malecki and NataLee from Designed to the Nines, Janelle's story is a testament to the power of creativity and collaboration. She also shares her latest real estate adventure, renovating a historic Victorian home in Utah.
Discover the magic of transforming hobbies into thriving businesses as we discuss the rise of niche audiences. By channeling passion and utilizing innovative content strategies, we explore how her pickleball newsletter amassed 1,100 subscribers in just eight weeks, unlocking unexpected opportunities like creating content on a luxury yacht in Croatia. Janelle shows us the importance of marketing prowess in scaling a pickleball facility, "The Kitchen," and establishing a strong e-commerce presence, proving that with the right mindset, even pastimes can become entrepreneurial goldmines.
Branding and storytelling take center stage as we delve into the art of launching successful products. Learn about creating the three-in-one charger, Alpha Charge, and the Mess Less brand, both tailored for entrepreneurs. Janelle illustrates the importance of knowing your audience and utilizing platforms like Kickstarter and TikTok for impactful product launches. Drawing inspiration from successful branding strategies, the conversation highlights how personal branding, strategic investments, and networking at business events can lay the groundwork for long-term success. Tune in for an episode brimming with insights and inspiration for aspiring entrepreneurs!
In episode 690 of the Serious Sellers Podcast, Bradley and Janelle discuss:
- 00:00 - E-Commerce Success Strategies With Janelle Page
- 05:30 - Testing Product Market Fit Before Investment
- 06:26 - Building Niche Audience in Pickleball
- 09:40 - Becoming Co-Owner of Pickleball Facility
- 15:25 - Entrepreneurial Brand Strategy and Product Launch
- 18:07 - TikTok Launch Strategy for Product Launch
- 20:21 - Investing in Branding and Diversification
- 30:01 - Investment Opportunities and Strategies
- 31:59 - Building Strong Brands Through Storytelling
- 38:12 - Amazon Seller Networking at Business Events
