Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#691 - $20K More Sales with One Image Change

Aug 12, 2025
Guest
Justin Chen
Justin Chen, the founder of PickFu, shares how e-commerce sellers can boost their revenue through strategic image optimization. He explains the concept of split testing and highlights a case where a simple image change potentially increased sales by $20,000. With engaging anecdotes, he delves into the importance of consumer insights in refining product presentation. Listeners learn about testing strategies for main images, the art of competitor comparison, and the transformative impact of effective visuals in a crowded marketplace.
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INSIGHT

Testing Drives Real Sales Uplift

  • Sellers are becoming more sophisticated about creative optimization and testing on Amazon.
  • Improving main images can raise both click-through and conversion rates, not just vanity metrics.
ADVICE

Validate Creatives Before Going Live

  • Use PickFu to gather off-platform consumer feedback before running live experiments.
  • Validate creative changes with surveys to avoid losing sales during live testing.
ADVICE

Test Micro Variations Rapidly

  • Test many micro-variations of your main image, including angle, packaging, text, and even model choices.
  • Iterate rapidly: run a quick poll, read explanations, and re-test until you improve performance.
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