Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Amazon is raising fees again, sparking discussions around coupon costs and their impact on sellers. The Big Spring Sale has kicked off, offering fresh opportunities for promotions. There's an intriguing look at how flexible deal structures might reshape selling strategies ahead of major events like Prime Day. Plus, the potential acquisition of TikTok by an AI startup raises questions about its algorithm and competitive edge in e-commerce. Lastly, new features in Helium 10 aim to support wholesale and arbitrage sellers, making product profitability easier to evaluate.

Destaney Wishon, an expert in Amazon PPC and advertising strategies, shares her extensive knowledge on launching products successfully. She discusses the importance of making listings retail-ready, optimizing keyword indexing, and effective ad strategies for 2025. With practical insights, she delves into advanced keyword research techniques and the use of tools like Cerebro. Destaney also covers evolving tactics in Amazon advertising, emphasizing the significance of customer insights and tailored campaigns to boost sales and visibility.

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon, Walmart to host spring savings events https://chainstoreage.com/amazon-walmart-host-spring-savings-events Amazon Spring Deal Days 2025 is coming March 25-31 https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31 Prepare for Prime Day: Send your inventory to AWD by May 15 https://sell.amazon.com/blog/awd-prime-day-prep New Product: Exciting news from the AdobeSummit! Amazon Ads announced it’s expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you’ll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools. Via Jeff Cohen on LinkedIn Walmart Develops GenAI-Powered Assistant for Walmart Merchants https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants Amazon launches Amazon.ie in Ireland https://www.aboutamazon.com/news/retail/amazon-ireland Request to remove meltable FBA inventory by April 15, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV Forever 21 store closures accelerated by competition from Shein and Temu https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon’s SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Spring Deal Days 04:42 - Amazon Ads x Adobe 06:28 - Walmart's AI Revolution 07:59 - Amazon Expands to Ireland 10:17 - Meltable Inventory Purge 11:38 - Goodbye Forever 21 13:01 - TikTok Shop Sellers Group by Helium 10 13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool 23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison

Is AI changing the game on Amazon—for better or worse? Discover the right and wrong ways to leverage AI in e-commerce and how smart strategies could boost your sales by 30% or more! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Is artificial intelligence reshaping Amazon selling for the better or leading it astray? In this episode, we scrutinize the nuanced impact of AI on Amazon sellers, posing the provocative question of whether AI is indeed ruining Amazon. We dive into the labyrinth of AI's potential benefits—boosting sales and streamlining operations—while also exposing the risks of over-reliance on AI without human input and data. As AI tools like ChatGPT become more prevalent in product and keyword searches, we emphasize the crucial role of specialized tools such as Helium 10 in ensuring accuracy and effectiveness. Our discussion highlights the pitfalls and promises of using AI for Amazon keyword and product research. Through real-world examples, we dissect the challenges that arise when relying solely on AI-generated data, underscoring the necessity of feeding AI robust and relevant information. Exploring the risks of AI-written Amazon listings, we stress the importance of informed technology use to achieve optimal results. By illustrating the limits of AI tools in identifying trending products and optimizing listings, we advocate for a balanced approach—melding AI's capabilities with human oversight and specialized data. Finally, we turn our focus to enhancing the synergy between AI and Helium 10 for your Amazon brand’s success. Through a case study of a wooden snack organizer, we demonstrate the power of integrating comprehensive data with AI to boost keyword indexing. With insights from Andrew Bell's customized GPT tool, we reveal pathways to even greater performance. We invite listeners to engage in this conversation, sharing their thoughts and experiences on enhancing AI integration to better serve the community's needs. Whether you're a seasoned seller or a curious newbie, this episode offers valuable insights into harnessing AI's power with precision and care. In episode 648 of the Serious Sellers Podcast, Bradley talks about: 00:00 - AI Usage in Amazon Selling 03:44 - AI's Impact on Amazon Sellers 06:56 - Using Amazon Tools for Product Research 12:08 - High Demand Snack Bar Organizer Product 15:09 - Amazon Algorithm Changes and Keyword Indexing 18:50 - Importance of Keywords in Listing 19:09 - Optimizing Amazon Listings With AI 21:57 - Keyword Optimization for Amazon Listings 27:29 - Optimizing Amazon Listings With AI + Helium 10 Data 31:22 - Andrew Bell's GPT Boosts Listing Performance 35:18 - Enhancing AI Integration for Brand Success

Amazon is giving sellers a credit for FBA. Another Chinese marketplace is gaining market share. There's a new way to make money with Helium 10. These buzzing stories & more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. New return credits for Remote Fulfillment with FBA https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpKODlZQUhLSjRQRjha How to get free delivery on Amazon https://www.aboutamazon.com/news/retail/amazon-free-delivery New recommended product groups for Ships in Product Packaging program https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSjQ4SkdTRjNWNVlBQUYz TikTok To Integrate More 'Local Services' Into Its US Commerce Push https://www.mediapost.com/publications/article/403951/tiktok-to-integrate-more-local-services-into-its.html Goodbye Amazon and Temu – Aliexpress is ahead of the game in bringing these incredible deals to technology https://eladelantado.com/news/aliexpress-spring-tech-sales-2025/ Plus, we talk about Helium 10's affiliate program, offering lifetime commissions for those who refer new users, and our new Facebook group for Amazon & TikTok influencers to foster community and knowledge sharing. To wrap things up, we highlight the latest features of the Helium 10 Chrome extension, including a new visual search tool that uses images to find similar products on Amazon, enhancing your product research and discovery efforts. Don't miss out on these insights and strategies designed to elevate your e-commerce skills. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:59 - FBA Return Credits 02:35 - FBM Pricing Hack 05:12 - SIPP Program 06:19 - TikTok Local 08:00 - Ali Express 09:15 - Helium 10 Referral Program - h10.me/crushit 10:55 - Influencer FB Group - h10.me/influencerFB 11:49 - Helium 10 New Feature Alerts  13:52 - Strategy of the Week: Child ASIN Variation Sales Performance

Have you heard lately of people who've had their Amazon accounts hacked? In this episode, we'll discuss different methods for keeping your Amazon accounts safe. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Amazon seller account security has never been more critical. What if your business could be halted by a single phishing scam or misplaced credential? In light of recent hacking incidents, we've invited Chris McCabe from EcommerceChris to share expert advice on fortifying your Amazon accounts. He uncovers common mistakes sellers make, such as sharing credentials and missing out on two-factor authentication, and offers actionable steps to avoid them. Join us as we discuss the importance of creating unique user permissions, the necessity of revoking access when it's no longer needed, and the benefits of deploying tools like Helium 10 Alerts to monitor and protect your accounts. Navigating the aftermath of an account flagged as compromised can be daunting, but it doesn't have to spell disaster. We explore strategies for quick resolution, including the right Amazon teams to contact and how SAS Core representatives can assist in regaining control. Chris provides insights into managing accounts that are linked to both buyer and seller profiles and shares advice on keeping them secure. We also address the use of VPNs while traveling and the potential impact on account visibility, stressing the importance of maintaining primary email access for appeals. Managing multiple Amazon accounts doesn't have to be risky if done correctly. Discover why using subaccounts with unique logins and enabling two-factor authentication is vital for security. We'll also discuss leveraging remote servers to protect personal devices while handling admin tasks. For sellers looking to expand, we touch on the potential within the arts and crafts category despite inflationary pressures, offering tips on finding low-competition niches. To wrap up, we highlight how Helium 10 Black Box can be an invaluable tool for effective product research, helping you identify seasonal top sellers and capitalize on market trends. Tune in to ensure your Amazon selling endeavors are both secure and successful. In episode 646 of the Serious Sellers Podcast, Bradley and Chris discuss: 00:00 - Keeping Amazon Accounts Safe 04:40 - Amazon-Related Account Security Concerns 08:36 - Resolving Amazon Account Compromise Quickly 12:34 - Amazon Account Termination Warning 14:43 - Preventing Amazon Account Compromises 17:58 - Secure Amazon Admin Account Setup 22:57 - Amazon Account Responsibility Clarity 24:16 - Managing Multiple Amazon Accounts Securely 33:09 - Questioning Competitors' Tactics on Amazon 34:10 - Utilizing Helium 10 for Product Research 38:00 - Product Analysis for Top Keywords 40:42 - Identifying Seasonal Top Sellers for Amazon

There are new changes to how Amazon agencies and service providers can access client accounts and a new date change for FBA reimbursement policies. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s Solution Provider Portal (SPP) is a dedicated gateway for third-party developers and service providers to onboard and manage their offerings for Amazon seller and vendor customers. https://developer.amazonservices.com/solution-provider-portal You can now use a credit card as your Walmart Marketplace billing method. https://marketplacelearn.walmart.com/guides/Taxes%20%26%20payments/Billing%20Information/Billing-Methods:-Add-a-credit-card New effective date for FBA inventory reimbursement policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkYyU0M5NldVQ1BWQ0NO Track and prevent product return badges https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMlZVVzZXTkc4N1Q0OEtD TikTok Shop welcomes merchants in Germany, France, and Italy https://ecommercenews.eu/tiktok-shop-welcomes-merchants-in-germany-france-and-italy/ Amazon eyes global expansion for its Temu, Shein competitor https://www.cnbc.com/2025/02/28/amazon-eyes-global-expansion-for-its-temu-shein-competitor.html Amazon Introduces Alexa+, the next generation of Alexa https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence 4 ways to shop faster on Amazon using Amazon Lens https://www.aboutamazon.com/news/retail/how-to-use-amazon-lens Helium 10 has been recognized as a Walmart Connect Partner Program - Premium Partner! In our new feature alerts, Helium 10's new eBay Price Checker lets you instantly compare Amazon vs. eBay prices to prevent buy box issues and spot unauthorized resellers. Lastly, Helium 10's Keyword Tracker with Boost checks your keyword ranks 24x daily, showing real-time fluctuations across browsers and locations—crucial for tracking launches and ad performance. Stay ahead by monitoring your most important keywords hourly! In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:52 - Solution Provider Portal 02:51 - Now You can use WM CC 04:10 - FBA Reimbursement Update 05:31 - Amazon Return Badge 07:06 - TikTok Shop Europe 08:16 - Amazon Haul Global Expansion 10:39 - Next Gen Alexa 13:07 - Amazon Lens Updates 15:00 - Update Emergency Contact 15:50 - Walmart Connect Update 16:36 - Helium 10’s eBay Price Checker 18:07 - Keyword Tracker with Boost

In this engaging discussion, Liz Herrera, a seasoned e-commerce entrepreneur, shares her remarkable journey from college Pokémon card sales to TikTok Shop success. She reveals how sellers can generate millions in days and the power of TikTok for e-commerce growth. Liz dives into the nuances of collaborating with influencers, strategies for effective brand presence, and the role of AI in creating viral content. With practical tips on maximizing engagement and leveraging social media trends, her insights are a must-listen for aspiring entrepreneurs!

Walmart has made significant strides, now matching Amazon in same-day shipping services for most U.S. households. TikTok Shop is targeting an ambitious 200% growth in the U.S. by 2025, shaking up the e-commerce landscape. Amazon is eyeing the less-than-truckload shipping market, which could revolutionize logistics for sellers. Meanwhile, Timu is opening doors for Canadian businesses to expand their online reach. Insights into new advertising features and keyword strategies are also shared to help sellers stay competitive.

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