Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Episodes
Mentioned books
Nov 15, 2025 • 28min
#718 - The AI Playbook for Amazon Sellers
Join Leo Sgovio, an e-commerce entrepreneur and founder of Spliced, as he dives into the revolutionary role of AI in Amazon selling. He explains how AI can streamline tasks like product research and listing optimization, allowing smaller teams to operate efficiently without hefty budgets. Discover tips on using AI for real-time ad optimization and competitive analysis. Leo also discusses the exciting potential for Amazon sellers to expand into TikTok Shop, all while ensuring their brand voice remains strong.
Nov 13, 2025 • 20min
Weekly Buzz 11/13/25: Amazon unBoxed 2025 Announcements
Destaney Wishon, an advertising expert, joins to discuss the latest Amazon Unboxed announcements. She highlights innovative new features, like incorporating video in Sponsored Products ads, improving seller engagement. Destaney also shares insights on the new Ads Agent for campaign optimization and the unified reporting experience that enhances data access. Additionally, she dives into the implications of TikTok's shipping policy changes and the EPR requirements for selling in the EU, providing valuable strategies for adapting to these industry shifts.
9 snips
Nov 11, 2025 • 33min
#717 - Starting a TikTok Shop From Scratch
Gracey Ryback, an influencer-turned-e-commerce entrepreneur and creator of DealCheats, shares her journey from social media stardom to launching products on Amazon and TikTok Shop. She discusses the pivotal changes in creator workflows and the January 1, 2025 algorithm shift that reshaped organic growth strategies. Gracey reveals her insights on live streaming, the importance of paid strategies, and her tips for new creators. She also dives into product selection, manufacturing challenges, and the future of influencer marketing, emphasizing performance-based partnerships.
4 snips
Nov 8, 2025 • 33min
#716 - AI-Generated Amazon Product Videos
AI expert Andrew Bell shares his innovative techniques for transforming static product photos into eye-catching videos using AI tools like Sora 2 and Gemini. He discusses the importance of storytelling in e-commerce videos and offers practical tips on generating cinematic content through iterative prompting. Andrew also highlights the significance of specificity when crafting video prompts and reveals strategies for producing multiple variations to enhance ad campaigns. Expect a deep dive into the future of product presentation in the digital marketplace!
Nov 7, 2025 • 23min
Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation
In this podcast, Shevali Patel, a tactical seller strategist and Helium 10 contributor, discusses innovative ways to enhance conversion rates through split-testing images with Helium 10 Audience. She highlights how Amazon's Rufus is on track for $10 billion in sales, emphasizing its significance for sellers. Additionally, the episode covers Amazon's lawsuit against Perplexity over AI browsers and the launch of Kindle Translate, a powerful tool for authors to reach international audiences.
Nov 4, 2025 • 49min
#715 - How to Double Your Amazon Sales in 2025
Leo Sgovio, an experienced Amazon and SEO mentor known for optimizing brand strategies, and Melissa Burdick, co-founder of Packview with a rich background in Amazon ads, join in to share actionable insights. They discuss key steps to double e-commerce sales, highlighting the crucial role of AI in advertising and operations. The conversation dives into common e-commerce pitfalls, effective expansion strategies, and leveraging tools like Amazon Marketing Cloud for targeting. Their practical advice includes fixing listing fundamentals and streamlining operations.
Nov 1, 2025 • 33min
#714 - Top 10 Completely Unique Amazon Strategies – Part 4
Dive into powerful strategies to elevate your Amazon sales. Uncover hidden keywords that can set you apart and learn to spot listing hijackers quickly. Master advanced tools like Helium 10's Listing Builder for competitive keyword research. Explore the dynamic world of TikTok marketing and its influencer-finding tools, making connections with the right creators. Plus, discover how to recover lost reimbursements with the Managed Refund Service. These strategies promise to give any e-commerce seller a significant edge!
Oct 30, 2025 • 18min
Weekly Buzz 10/30/25: Amazon vs Walmart: Black Friday 2025 + Q4 Updates You Shouldn’t Ignore
Black Friday 2025 is fast approaching, and sellers need to ramp up preparations for inventory and pricing. Walmart is rolling out exciting multi-wave Black Friday events with unique discounts. Amazon's new doorstep return program with USPS could revolutionize how returns are processed. They also unveil AI-driven tools like delivery smart glasses and a shopping assistant that enhances product recommendations. Plus, sellers can now use Amazon's custom analytics for better decision-making. Don't miss these crucial updates as the holiday season kicks off!
Oct 28, 2025 • 38min
#713 - Doubling Amazon Sales: A Live Case Study
In this discussion, Dean and Tracy Ernst, co-founders of Essential Candy, share their innovative journey from culinary inspiration to e-commerce success. They reveal how a heartfelt mission led to the creation of botanical lozenges and how they doubled their Amazon sales with just a $400 investment. Their strategies include leveraging farmers' markets for customer feedback, using events to build a loyal database, and securing retail distribution with Walmart. Listen in to discover their secrets to captivating customer engagement and scaling production.
Oct 25, 2025 • 31min
#712 - Amazon Marketing Cloud Made Easy!
Destaney Wishon, an expert in Amazon PPC and Marketing Cloud, shares invaluable insights on leveraging AMC for advertising success. She explains how AMC provides robust audience segmentation beyond keyword targeting, resulting in higher conversions and lower costs. Destaney highlights the importance of audience overlays, showcases real campaign success stories, and discusses advanced analytics for fine-tuning strategies. With tips on creating custom audiences and balancing scalability, she equips sellers with the tools to optimize their Amazon ad performance.
