Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation
Nov 7, 2025
In this podcast, Shevali Patel, a tactical seller strategist and Helium 10 contributor, discusses innovative ways to enhance conversion rates through split-testing images with Helium 10 Audience. She highlights how Amazon's Rufus is on track for $10 billion in sales, emphasizing its significance for sellers. Additionally, the episode covers Amazon's lawsuit against Perplexity over AI browsers and the launch of Kindle Translate, a powerful tool for authors to reach international audiences.
AI Snips
Chapters
Transcript
Episode notes
Rufus Usage May Be Bigger Than It Looks
- Amazon reports Rufus has 250 million customers but the number is likely an inflated aggregate metric.
- Rufus usage on product pages appears to increase conversion since it answers shopper questions quickly.
Amazon Pushes Back On Agentic AI Browsers
- Amazon filed a cease-and-desist against Perplexity to block AI browsers from browsing Amazon.com.
- Amazon argues agentic AI browsers degrade shopping and could bypass ad clicks and attribution.
Use TikTok Product Finder To Spot Opportunities
- Use Helium 10's TikTok Product Finder to identify influencer-driven winners and unmet niches.
- Filter by recent listings, videos, price, and influencer performance to find opportunities.