Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart Weekly Buzz 10/30/25: Amazon vs Walmart: Black Friday 2025 + Q4 Updates You Shouldn’t Ignore
Oct 30, 2025
Black Friday 2025 is fast approaching, and sellers need to ramp up preparations for inventory and pricing. Walmart is rolling out exciting multi-wave Black Friday events with unique discounts. Amazon's new doorstep return program with USPS could revolutionize how returns are processed. They also unveil AI-driven tools like delivery smart glasses and a shopping assistant that enhances product recommendations. Plus, sellers can now use Amazon's custom analytics for better decision-making. Don't miss these crucial updates as the holiday season kicks off!
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Amazon Dominates Holiday Traffic
- Amazon captures roughly 43% of visits among the top 20 global e-commerce sites, totaling about 2.7 billion monthly visitors.
- Early impressions and positioning matter more as customers browse early offers and save items for alerts.
Plan For Walmart's Multiwave Events
- Prepare inventory and pricing strategies for multiple Walmart Black Friday waves and heavy deal competition.
- Tailor playful holiday campaigns for Walmart shoppers and ensure stock across three event windows.
Make Listings Crystal Clear
- Ensure all listing content (title, bullets, images, A+ content) clearly matches the product to reduce return rates.
- Prioritize sizing and feature clarity if your product category typically sees high returns.