What Is Amazon's 'Help Me Decide' AI Feature?

Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here.

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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

When is Black Friday 2025? Here’s everything you need to know
https://www.aboutamazon.com/news/retail/when-is-black-friday-2025

Amazon Reigns: The Most-Visited E-Commerce Sites of 2025
https://www.visualcapitalist.com/amazon-reigns-the-most-visited-e-commerce-sites-of-2025/

Walmart Announces 2025 Black Friday Deals Events Wrapped in the Magic of WhoKnewVille
https://finance.yahoo.com/news/walmart-announces-2025-black-friday-182700386.html

Amazon links up with USPS for doorstep returns
https://www.supplychaindive.com/news/amazon-us-postal-service-doorstep-returns/803544/

Amazon’s delivery glasses: The newest innovation designed to enhance the delivery experience
https://www.aboutamazon.com/news/transportation/smart-glasses-amazon-delivery-drivers

Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product
https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai

Get fast mobile alerts for account issues with the Amazon Seller app
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ05RTkJRQkUzUlRFWkE3

New Amazon AI tool helps you optimize existing product listings
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVhKRDIyVjlSMjhHS1pV

Customize and analyze key data in one tool
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkVEOEEyVjc3R1BENkJB

Amazon says India's e-commerce exports top $20 billion, despite US tariffs
https://www.reuters.com/business/retail-consumer/amazon-says-indias-e-commerce-exports-top-20-billion-despite-us-tariffs-2025-10-27/

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In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:45 - Black Friday Countdown
• 02:49 - Walmart Deals Events
• 05:03 - Smarter Delivery is Here
• 07:19 - AI Purchase Feature
• 09:00 - Barcode Creator (Strategy of the Week)
• 11:46 - Seller App Alerts
• 13:00 - Enhance Your Listing
• 14:19 - Quick Seller Tips
• 15:33 - Custom Analytics
• 17:04 - India Exports Top $20B