Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#717 - Starting a TikTok Shop From Scratch

Nov 11, 2025

Gracey Ryback, an influencer-turned-e-commerce entrepreneur and creator of DealCheats, shares her journey from social media stardom to launching products on Amazon and TikTok Shop. She discusses the pivotal changes in creator workflows and the January 1, 2025 algorithm shift that reshaped organic growth strategies. Gracey reveals her insights on live streaming, the importance of paid strategies, and her tips for new creators. She also dives into product selection, manufacturing challenges, and the future of influencer marketing, emphasizing performance-based partnerships.

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INSIGHT

Platform Algorithms Became Discovery-First

Social platforms shifted January 1, 2025 toward discovery feeds, making organic follower growth much harder.
That change favors pay-to-play strategies but opens opportunities for micro-creators who can still get big views without huge followings.

ADVICE

Use Long, Consistent Lives On TikTok

Prioritize frequent, long TikTok Lives (90+ minutes) to leverage the platform's live discovery and audience retention signals.
Expect Amazon Live to need creator-driven audience promotion because Amazon no longer grants strong live placements.

ADVICE

Repurpose Content And Send Users To Native Checkout

Repurpose the same short product video across TikTok and meta platforms and drive viewers to the platform-native checkout (TikTok Shop on TikTok, deep-linked Amazon on Meta).
Use DM automation and deep links on Instagram/Facebook to simplify checkout and preserve tracking cookies.

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In this episode, a top influencer joins us to reveal what’s new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop.

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Gracey Ryback, a standout influencer in the Amazon and TikTok spheres, graces our podcast to share her compelling transformation from a social media influencer to a savvy e-commerce entrepreneur. With her recent and upcoming Amazon and TikTok Shop launches, Gracey sheds light on her changing focus in the volatile world of social media. Her journey reveals not only her own evolution but also insights into the growing acceptance of TikTok live, a trend even high-profile creators like David Dobrik are embracing.

The conversation heats up as we dissect the January 1st, 2025 algorithm shift that has reshaped the social media landscape. Organic growth has become a Herculean task, pushing creators to explore paid strategies to stay relevant. Platforms like Facebook, Instagram, and YouTube Shorts are mimicking TikTok’s discovery model, leveling the playing field for those without a large following. New creators eager to capitalize on this shift are encouraged to repurpose content across platforms and carefully choose products that resonate on both TikTok Shop and Amazon.

In our exploration of e-commerce growth strategies, we tackle the nuts and bolts of affiliate marketing and influencer outreach. From the importance of deep linking to innovative, camera-shy-friendly content creation methods, Gracey shares actionable insights. She also recounts her entrepreneurial journey, offering listeners a window into the trials of product development and the balancing act between data and intuition. As we look to the future, Gracey ruminates on AI's potential in influencer marketing and the importance of income diversification, leaving listeners with inspiration and practical tips for thriving in this ever-evolving landscape.

In episode 717 of the Serious Sellers Podcast, Bradley and Gracey discuss:

00:00 - Gracey Ryback on Social Media & E-Commerce
03:27 - Changes in Influencer/Affiliate Strategies
04:42 - Evolution of Social Media Algorithms
11:37 - Effective Strategies for E-Commerce Growth
16:36 - Amazon Seller Journey
19:18 - Navigating Challenges in Entrepreneurship
24:07 - Future Career Goals and Income Streams
25:18 - Future of Influencer Marketing
27:21 - Income Diversification Goals and Strategies
31:05 - Video Creation Tips for Content Creators
31:35 - Creating High-Converting Faceless Video Content