Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart #712 - Amazon Marketing Cloud Made Easy!
Oct 25, 2025
Destaney Wishon, an expert in Amazon PPC and Marketing Cloud, shares invaluable insights on leveraging AMC for advertising success. She explains how AMC provides robust audience segmentation beyond keyword targeting, resulting in higher conversions and lower costs. Destaney highlights the importance of audience overlays, showcases real campaign success stories, and discusses advanced analytics for fine-tuning strategies. With tips on creating custom audiences and balancing scalability, she equips sellers with the tools to optimize their Amazon ad performance.
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AMC Is A Shopper Data Clean Room
- Amazon Marketing Cloud (AMC) is a clean room that stores and exposes shopper data for segmentation and analytics.
- Use AMC to create audiences or uncover analytics that inform targeting and campaign strategy.
Bid Smarter By Layering Audiences
- Apply AMC audiences to raise conversion rates and bid selectively rather than bidding up generic keywords.
- Use bid boosts for high-intent audiences and keep lower bids for broad keyword traffic.
Improve Conversion Instead Of Only Raising Bids
- Increase conversion rate to improve ACOS instead of only raising bids for visibility.
- Improve offers or target more aligned audiences so each click converts at a higher rate.