Intro

In this episode, let’s learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales.

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Unlock the secrets of Amazon Marketing Cloud (AMC) with insights from PPC expert Destaney Wishon, and transform your advertising strategies to outpace the competition. Discover how to harness the power of AMC to not only make it to page one of keyword search results, but to also thrive there. Destaney shares her expertise on curating audience segments beyond traditional keyword targeting, providing you with a competitive edge in a market where costs and competition are constantly rising. By leveraging AMC's audience features, you can focus on engaging customers who have shown interest in your products, turning casual browsers into committed buyers.

Explore advanced strategies within AMC as we discuss the balance between improved conversion rates and scalability, pivotal for targeting AMC audiences. Learn about the impact of Amazon's shift to contextual and behavioral search results on your conversion strategies. We dive into how to create tailored audience pools and the importance of engaging customers before they're ready to purchase. With Destaney's guidance, you'll navigate the nuanced role of analytics in justifying campaign efforts and understanding customer behavior, all while exploring opportunities beyond sponsored products, like utilizing sponsored brands and DSP to amplify customer education and conversion rates. Tune in to craft strategies that are not only effective but also insightful, as we explore new-to-brand metrics, cross-platform impacts, and more.

In episode 713 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:00 - Amazon Marketing Cloud (AMC) Strategies
• 07:10 - Maximizing Conversion Rates for Profit
• 12:54 - Optimizing AMC Audience Selection
• 13:56 - Advanced Amazon Marketing Cloud Strategies
• 16:48 - Non-Linear Path to Amazon Purchase Journey
• 19:48 - Optimizing Marketing Strategies With Data 
• 20:11 - AMC Audience Strategies
• 26:46 - Utilizing AMC for Enhanced PPC Results