Destaney Wishon

Destaney Wishon, an expert in Amazon PPC and advertising strategies, shares her extensive knowledge on launching products successfully. She discusses the importance of making listings retail-ready, optimizing keyword indexing, and effective ad strategies for 2025. With practical insights, she delves into advanced keyword research techniques and the use of tools like Cerebro. Destaney also covers evolving tactics in Amazon advertising, emphasizing the significance of customer insights and tailored campaigns to boost sales and visibility.

Join Destaney Wishon, CEO of btr media and expert in Amazon PPC, as she unveils powerful strategies for optimizing your Prime Day sales. Dive into consumer behavior trends and discover how window shopping influences purchasing intent. Learn the art of advanced keyword targeting, focusing on long-tail keywords for better conversion rates. Destaney also shares insights on bidding strategies and effective budget management using tools like Helium 10. Maximize your ad spend and beat the competition during Amazon's biggest sales event!

In this engaging discussion, Destaney Wishon, CEO of BTR Media and expert in Amazon advertising, shares her insights on advanced advertising strategies. She emphasizes the importance of understanding share of voice, tracking consumer behavior, and the time gap between clicks and purchases. Destaney also reveals techniques for optimizing campaigns using tools like the Amazon Marketing Cloud and highlights the effectiveness of sponsored brand ads. Listeners will learn actionable tips to elevate their Amazon advertising game and maximize profitability.

Destaney Wishon, an Amazon PPC expert, discusses how she helped scale a brand's holiday sales from $200K to an impressive $4M. She reveals the pivotal role of off-platform advertising and strategic investments in driving demand. Listeners learn about the nuances of branded versus non-branded campaigns and the importance of tailoring them based on search intent. Destaney also shares insights on optimizing Amazon advertising, enhancing keyword strategies, and leveraging tools like Amazon Marketing Cloud for better performance.

Emery Robbins and Destaney Wishon discuss Amazon advertising and organic rank. They emphasize the importance of keyword selection, budget management, and campaign adaptation. Leveraging high-converting keywords can lead to increased visibility and sales growth on the platform.