Destaney Wishon

Destaney Wishon, an expert in Amazon PPC and advertising strategies, shares her extensive knowledge on launching products successfully. She discusses the importance of making listings retail-ready, optimizing keyword indexing, and effective ad strategies for 2025. With practical insights, she delves into advanced keyword research techniques and the use of tools like Cerebro. Destaney also covers evolving tactics in Amazon advertising, emphasizing the significance of customer insights and tailored campaigns to boost sales and visibility.

Destaney Wishon, an advertising expert, joins to discuss the latest Amazon Unboxed announcements. She highlights innovative new features, like incorporating video in Sponsored Products ads, improving seller engagement. Destaney also shares insights on the new Ads Agent for campaign optimization and the unified reporting experience that enhances data access. Additionally, she dives into the implications of TikTok's shipping policy changes and the EPR requirements for selling in the EU, providing valuable strategies for adapting to these industry shifts.

Destaney Wishon, an expert in Amazon PPC and Marketing Cloud, shares invaluable insights on leveraging AMC for advertising success. She explains how AMC provides robust audience segmentation beyond keyword targeting, resulting in higher conversions and lower costs. Destaney highlights the importance of audience overlays, showcases real campaign success stories, and discusses advanced analytics for fine-tuning strategies. With tips on creating custom audiences and balancing scalability, she equips sellers with the tools to optimize their Amazon ad performance.

Destaney Wishon, an expert in Amazon advertising, dives into the captivating world of PPC campaigns. She discusses the compelling battle between AI automation and traditional rules-based strategies. Discover how to optimize your campaigns and leverage the Amazon Marketing Cloud effectively. Destaney reveals the importance of understanding context in key metrics like ACoS and emphasizes striking a balance between automation and manual control. Her insights will empower sellers to navigate the complexities of advertising while keeping their brand goals in focus.

In this engaging discussion, Destaney Wishon, an Amazon ads expert, shares her wealth of knowledge on leveraging Amazon Marketing Cloud (AMC) for successful advertising. She reveals how swapping traditional keyword strategies for demographic targeting can elevate conversion rates and reduce costs. Destaney also emphasizes the balance between narrowing audience targets and maintaining broad reach. Learn about effective bidding strategies, the power of audience segmentation, and the use of data tools to optimize ad performance in today's competitive marketplace.

Join Destaney Wishon, CEO of btr media and expert in Amazon PPC, as she unveils powerful strategies for optimizing your Prime Day sales. Dive into consumer behavior trends and discover how window shopping influences purchasing intent. Learn the art of advanced keyword targeting, focusing on long-tail keywords for better conversion rates. Destaney also shares insights on bidding strategies and effective budget management using tools like Helium 10. Maximize your ad spend and beat the competition during Amazon's biggest sales event!

In this engaging discussion, Destaney Wishon, CEO of BTR Media and expert in Amazon advertising, shares her insights on advanced advertising strategies. She emphasizes the importance of understanding share of voice, tracking consumer behavior, and the time gap between clicks and purchases. Destaney also reveals techniques for optimizing campaigns using tools like the Amazon Marketing Cloud and highlights the effectiveness of sponsored brand ads. Listeners will learn actionable tips to elevate their Amazon advertising game and maximize profitability.

Destaney Wishon, an Amazon PPC expert, discusses how she helped scale a brand's holiday sales from $200K to an impressive $4M. She reveals the pivotal role of off-platform advertising and strategic investments in driving demand. Listeners learn about the nuances of branded versus non-branded campaigns and the importance of tailoring them based on search intent. Destaney also shares insights on optimizing Amazon advertising, enhancing keyword strategies, and leveraging tools like Amazon Marketing Cloud for better performance.

Emery Robbins and Destaney Wishon discuss Amazon advertising and organic rank. They emphasize the importance of keyword selection, budget management, and campaign adaptation. Leveraging high-converting keywords can lead to increased visibility and sales growth on the platform.

Join Destaney Wishon, a pioneer in Amazon PPC marketing, as she shares invaluable tips on mastering ad metrics, choosing the right PPC agency, and navigating the ever-evolving Amazon advertising landscape. Dive into discussions on AI's impact on search and ad creatives, ethical PPC strategies, and the future of marketing campaigns. A must-listen for anyone looking to revolutionize their Amazon selling approach.