Better Advertising with BTR Media
Boosting Your Brand’s Organic Rank on Amazon
Mar 29, 2024
Emery Robbins and Destaney Wishon discuss Amazon advertising and organic rank. They emphasize the importance of keyword selection, budget management, and campaign adaptation. Leveraging high-converting keywords can lead to increased visibility and sales growth on the platform.
17:40
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Quick takeaways
- Understanding the synergy between ads and search placements is crucial for Amazon ranking.
- Focusing on high-performing keywords and optimizing ad spend based on organic rank is key.
Deep dives
Understanding Amazon's Organic Ranking Algorithm
Amazon's organic rank is influenced by both click-through rate and conversion rate. Amazon aims to show relevant products to customers based on search terms. To improve organic rank, brands need to drive sales for specific keywords. Precision in targeting keywords with high conversion rates and optimizing click-through rates is crucial.
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