Better Advertising with BTR Media

Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy matter more than ever in Amazon Ads.Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console. #amazonads #retailmedia #amazonadvertising #aiinmarketing #creative #unboxed #rmnews Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon Connect with Gabi on Linkedin: linkedin.com/in/gabriellaviljoenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth. Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon Connect with Justin on Linkedin: linkedin.com/in/justinnuckols See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’s coming next, and how to get first mover advantage before everyone else catches on.Connect with Day on Linkedin: linkedin.com/in/day-tomko-26916864Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.Connect with Nick on Linkedin: linkedin.com/in/n-amosConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This isn’t just another AI launch. Destaney and David Meers break down Creative Studio’s new agentic experience, a major step toward fully intelligent creative production. From generating entire storyboards from a single ASIN to instantly remixing your content by audience or season, they explore how advertisers can move from idea to asset to iteration in record time. Think of it as your new creative coworker, faster, smarter, and ready to ship professional-grade videos at scale.Connect with David on Linkedin: linkedin.com/in/meersdConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishonCheck out Creative Studio: https://aistudio.amazon.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do you do when your ROAS starts looking great, but your growth stalls?Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it’s time to shift from pure demand capture to true demand creation.In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS started to break down, and why building a brand that people remember is more important than ever, especially in a world where AI, Amazon, and TikTok are changing how people discover and decide.We cover:Why ROAS became a crutch (and how to break the addiction)How to think like a CFO without losing creative soulBrand search volume, incrementality, and blended CACThe role of shortcuts in AI-driven discoveryWhy great creative wins in a commoditized worldPreston’s playbook for brands ready to scale sustainablyLearn more about: Chubbies - https://www.chubbiesshorts.comMarathon Data - https://www.marathondataco.com/BTR Media - www.btrmedia.comConnect with Preston - https://www.linkedin.com/in/prestonr/Connect with Destaney - https://www.linkedin.com/in/destaney-wishon/Listen to all episodes: btrmedia.com/resources/podcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.In this episode:How we prioritized 13,000 ASINs with limited budgetThe role Sponsored Brand video and product collections play in apparelWhy branded spend went down but branded search went upHow seasonal campaigns (like Father’s Day) were built and scaledConquesting strategies using competitor search termsWhen we lean on creative assets vs Amazon’s AI toolsWhat brand metrics + Nexus helped us uncoverConnect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are becoming the biggest competitive advantages on Amazon.Learn more about Creative Studio: https://aistudio.amazon.com/Connect with Joe on Linkedin: https://www.linkedin.com/in/joeshelerud/ Connect with Jennyfer on Linkedin: linkedin.com/in/jennyfergouneConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.