How We Structure Campaigns at Scale

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.

Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make better use of your ad budget. Adam also shares real stories from brands selling everything from sports gear to phone accessories.

What's Covered?:

🔶 How to organize your ad campaigns so they make more sense

🔶 Why campaign names matter more than you think

🔶 How to find and use the right keywords

🔶 How to make fast changes when trends shift

🔶 Tips for keeping things simple, even with thousands of products

Connect with Destaney: https://www.linkedin.com/in/destaney-wishon/

Connect with Adam: https://www.linkedin.com/in/adammellott/

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