Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?Nick shares his insights on how brands can optimize their ad spend, streamline their product listings, and avoid the common (and costly) mistakes that often derail Q4 success. From inventory management to refining your creative assets, they're covering what you need to know to stay competitive and boost your sales during the most crucial part of the year.Key Topics Discussed:Planning for Q4 success with inventory management and dataHow to structure your ad campaigns for Black Friday and Cyber MondayThe importance of listing optimization and testing creative assets ahead of Q4Using historical data and trending keywords to outpace your competitors Tips for standing out in crowded markets and making the most of your ad budgetConnect with Justin on LinkedIn Connect with Nick on LinkedIn Learn more about BTR See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmart's growing e-commerce space.Some of the Tips Mentioned:Utilizing Homepage Placements: Sellers can take advantage of Walmart’s unique auto-campaign feature, which places products directly on Walmart's homepage, offering prime visibility at no extra cost.Leveraging Detailed Reporting Capabilities: Walmart’s platform offers specific insights, such as search term impression share, allowing sellers to optimize their bids and placements based on how much exposure they are getting for targeted keywords.Customizing Ad Placements: Walmart allows for greater control over ad placements, letting sellers turn off placements that aren’t performing well while focusing their budget on those that convert better.Aligning Multiple Ad Types: Sellers are encouraged to align Sponsored Products, Brands, and video) to ensure a comprehensive presence on relevant search terms, increasing visibility and conversion rates.Connect with Justin on LinkedIn Connect with Gabriel on LinkedIn Learn more about BTR Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day.Alicia shares the real, no-fluff tactics that led her team to outperform some of the biggest names in the game and how they managed to stay ahead even with retail giants like Target running promotions right before Prime Day.We pull back the curtain on Premier Nutrition’s exact strategy, revealing how they optimized their Amazon ads, drove external traffic, and targeted the right audiences at the perfect time. You’ll hear how they navigated complex attribution challenges, leaned into full-funnel marketing, and unlocked the power of Amazon Marketing Cloud (AMC). You'll walk away with real, actionable tips - from creative testing to making the most of upper-funnel campaigns. If you're after clear, no-nonsense advice that actually works, hit play and see how Premier Nutrition did it.Connect with Alicia on LinkedInConnect with Destaney on LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing multiple product categories on Amazon and offers practical advice on when to build in-house capabilities versus relying on external agencies or SaaS tools.A key takeaway from the episode is Julian’s emphasis on the need for expertise in navigating Amazon's complex ecosystem. He notes that while tools like PacVue can be incredibly powerful, they require a deep understanding of Amazon advertising to be truly effective. Julian also discusses the future of Amazon Marketing Cloud (AMC) and how it can provide deeper insights into customer behavior and advertising performance, helping brands make more informed decisions.Throughout the conversation, Julian and Destaney explore the overall landscape of e-commerce, touching on the rise of new competitors like Temu and Shein and what these changes mean for established brands. Julian expresses excitement about the potential of AMC to unlock new levels of performance and data integration, while also cautioning brands to be strategic about their investments in both upper and lower funnel marketing efforts.Key Points Mentioned:Importance of Expertise: Understanding Amazon's advertising ecosystem is crucial for making the most of tools like PacVue.Data-Driven Decisions: Setting clear metrics and goals is essential for leveraging data to drive e-commerce growth.In-House vs. Outsourcing: Julian discusses when it's beneficial to manage e-commerce efforts internally versus partnering with agencies or using SaaS tools.Future of AMC: Amazon Marketing Cloud offers powerful insights into customer behavior and ad performance, helping brands optimize their strategies.Impact of New Competitors: The entry of brands like Temu and Shein is changing the e-commerce landscape, requiring established brands to adapt their strategies.Interested in discussing how to optimize your Amazon strategy? ⬇️https://www.btrmedia.com/getting-started/work-with-btrmedia👋 Connect with Destaney on LinkedIn👋 Connect with Julian on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Nuckols, an Amazon DSP strategist, and Adam Mellott, a performance measurement expert, dive into the intricacies of key performance indicators and DSP effectiveness. They emphasize the importance of setting realistic expectations and understanding campaign intent beyond just ROAS. The duo discusses optimizing marketing strategies throughout the customer journey, from awareness to purchase. They also highlight Amazon Marketing Cloud’s role in providing insights that enhance ad integration and drive conversions, advocating for a comprehensive approach to advertising at every funnel stage.

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective connections. Vanessa shares her insights on the importance of understanding your audience, creating personalized marketing strategies, and leveraging digital platforms like Amazon, Meta, and TikTok to drive success.In this episode, we cover ⬇️The latest trends in digital marketing.How targeted reach can build loyal customer bases.Strategies for connecting with your audience.Insights from Garden of Life's marketing success.Practical tips for leveraging digital platforms.The role of personalized marketing.Future trends in digital marketing and AI.Resources ⬇️➡️ Learn more about Garden of Life➡️ Get weekly insights from BTR Media➡️ Connect with Vanessa➡️ Connect with DestaneySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, this episode is for you! In this episode, we cover ⬇️ The latest trends in Amazon video advertising.How to create video content that grabs attention and drives more clicks.The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages.Practical tips for using UGC and short-form video content.Future predictions for video in e-commerce.Resources ⬇️ ➡️ Learn more about VideoFresh➡️ Get weekly insights from BTR Media➡️ Connect with Rob➡️ Connect with Justin➡️ Connect with EmerySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.Why Listen?Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.Learn how Amazon leverages Cannes Lions to share ad strategies and drive future growth.Find out how Amazon’s integration of influencers at Cannes Lions is reshaping the advertising landscape.Explore the innovative practices and future trends showcased at House of Amazon, from Twitch and podcasts to advanced multi-touch attribution models.Gain actionable insights on the latest trends in performance marketing, consumer journey analysis, and the democratization of advertising tools.Resources: ➡️ Get weekly insights from BTR Media➡️ Connect with Jeff on LinkedIn➡️ Connect with Destaney on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the high-impact Jennifer Coolidge Super Bowl ad, and discuss the brand's ability to quickly adapt and thrive in a fast-paced digital landscape.Ekta Chopra shares how e.l.f. Beauty identifies and leverages cultural insights to create marketing campaigns that resonate deeply with their audience. The conversation highlights e.l.f.'s collaboration with influencers and Amazon to maximize reach and engagement, and the bold, purpose-driven campaigns that reinforce the brand's values and commitment to diversity.Jeff Cohen provides insight into how e.l.f. has utilized Amazon's platforms to enhance their marketing efforts, emphasizing the importance of reading and acting on consumer signals to stay ahead. The discussion also touches on the future of beauty marketing, with a focus on the role of AI in hyper-personalization and the exciting potential it brings for both large and small brands.Key Takeaways:Innovative Campaigns: The story behind e.l.f. Beauty’s Jennifer Coolidge Super Bowl campaign and its rapid execution, resulting in immediate success.Strategic Collaborations: How e.l.f. Beauty leverages influencers and Amazon’s diverse platforms for maximum impact and engagement.Cultural Insights: The importance of tapping into cultural moments and consumer signals to create relevant and resonant marketing campaigns.Bold Campaigns: e.l.f.’s commitment to diversity and empowerment, exemplified by the "Less Dicks in the Boardroom" initiative.Future Trends: The role of AI in the future of beauty marketing, enabling hyper-personalization and more efficient content creation.Resources: ➡️ Get weekly insights from BTR Media➡️ Connect with Jeff on LinkedIn➡️ Connect with Ekta on LinkedIn➡️ Connect with Destaney on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dive into the world of Amazon's Demand Side Platform as the hosts explore creative strategies that capture attention. Learn about the various types of advertising creatives, from responsive designs to interactive audio ads. Discover how to tailor messaging to fit different stages of the marketing funnel for maximum impact. Find out why custom creatives can elevate your brand and get tips on crafting compelling headline copy. Plus, uncover strategies to stand out in competitive markets with unique selling points and influencer marketing.