Better Advertising with BTR Media

What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data?In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity.They cover:The truth behind AMC adoption (and why most brands still can’t access it)SQP’s biggest limitations and how we make it actionable anywayThe system Dustin has built to apply AMC audiences at scaleHow dashboard design and funnel tagging unlock better decisionsWhat LTV, CAC, and conversion lag actually look like in the real worldConnect with Destaney https://www.linkedin.com/in/destaney-wishon/Connect with Dustin https://www.linkedin.com/in/dustin-wassner/Learn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).What does real brand building on Amazon look like in 2025?They cover:Why obsessing over your customer matters more than chasing ROASHow AMC is helping brands become more preciseThe role of entry points, lifetime value, and playbooks that actually evolveWhy creative is no longer optional and how AI is making it scalableWhat modern full funnel strategy really means Connect with Gabi on LinkedIn https://www.linkedin.com/in/gabriellaviljoen/Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffreycohen/Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming.Covered in this episode:Why video is the next big frontier for Amazon adsHow AI is making creative faster, cheaper, and more accessibleThe real reason your product detail page impacts your AI-generated adsWhy “progress over perfection” is key hereHow AI could level the playing field for small brands and help big brands scaleConnect with Jay Richman Connect with Destaney Learn more about Creative Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make better use of your ad budget. Adam also shares real stories from brands selling everything from sports gear to phone accessories.What's Covered?:🔶 How to organize your ad campaigns so they make more sense🔶 Why campaign names matter more than you think🔶 How to find and use the right keywords🔶 How to make fast changes when trends shift🔶 Tips for keeping things simple, even with thousands of productsConnect with Destaney: https://www.linkedin.com/in/destaney-wishon/Connect with Adam: https://www.linkedin.com/in/adammellott/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal roles at Whitebox and Pattern, highlighting critical strategies for brands to effectively navigate Amazon’s dynamic operational landscape.Focus of This Episode:Insights on the evolution and increasing complexity of Amazon’s supply chain.Advice on managing inventory, regionalization, and reducing logistics costs.Strategies for maintaining competitive edge through efficient operational practices.Real-world examples demonstrating successful supply chain management.Connect with Rob Hahn on LinkedInhttps://www.linkedin.com/in/rob-hahn-12136736/Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including the growing importance of optimized main images, engaging carousel content, and strategic use of premium features like brand stores and enhanced A+ content.Focus of This Episode:Understanding Amazon’s evolution in creative brand-building opportunities.Insights into optimizing main images and PDP content to capture consumer attention.Strategies for leveraging brand stores and premium content for the best impact.Tips for navigating Amazon’s innovative modules, including quizzes and branded recipes.Exploring the role of AI tools (like Creative Studio AI and Rufus) in streamlining creative production and optimization.Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ Connect with Dayexi Tomko on LinkedInhttps://www.linkedin.com/in/dayexi-tomko-26916864/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.Focus of This Episode:Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.Leveraging Amazon Marketing Cloud (AMC) for advanced audience targeting, optimizing your advertising spend, and enhancing campaign efficiency.How creative advertising formats on Amazon (like Sponsored Brands Video, Sponsored Display, and streaming placements) can significantly impact your brand's performance.The critical role of external traffic sources and multi-channel touchpoints in maximizing overall brand conversion rates.Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA.A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commitment to better consumer experiences, the impact of post-COVID shopping behaviors, the importance of optimizing your digital shelf and leveraging reviews, and what strategies are the most effective for managing assortment, pricing, and SKU differentiation. Focus of This Episode:Amazon's shift towards targeted, everyday consumer experiencesImpact of post-COVID consumer shopping behaviors on online retailImportance of optimizing your digital shelf and leveraging reviewsEffective strategies for managing assortment, pricing, and SKU differentiationConnect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After five years with BTR Media, COO Alex Amos appears on his first podcast episode! Jeff Cohen, Amazon Ads Tech Evangelist, credits Alex as the "silent assassin" behind BTR Media, recognizing his influential role in the company's growth. Alex and Destaney break down how geo-targeting works with Walmart's display ads and why it’s important to align audience targeting with business goals. Their conversation covers how brands are adjusting to new opportunities across various retail media platforms by focusing on case studies involving Instacart and Walmart. Alex shares the challenges of managing advertising on these platforms, sharing unique examples like the marketing strategies for the mandarin orange brand, Cuties.Major takeaways from this episode:Understanding the strategic importance of selecting the right retail media networks based on brand alignment and operational capabilities.Highlights the benefits of leveraging retail media networks' unique features, such as Walmart's item set-level advertising and geo-targeting.Emphasis on the role of detailed audience segmentation and creative optimization in driving successful advertising campaigns.Revealing new opportunities with brands using insights into how Instacart and Walmart advertising can drive significant lift in both online and in-store sales.The importance of using comprehensive retail media network data to inform strategy and optimize advertising spend effectively.Connect with Alex on LinkedInConnect with Destaney on LinkedInLearn more about BTR Media & our capabilitiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and how to leverage Amazon Marketing Cloud insights to track the effectiveness of their video campaigns. If you’re looking for a comprehensive guide on scaling video content, aligning creative with demographic targeting, and embracing the opportunities AI has to offer, this episode is for you! Some key points from their discussion:Video is no longer just a supplementary advertising tool; it’s a cornerstone for engaging customers and building brand loyalty.Advertisers need to focus on creating demand at the top of the funnel through engaging, informative video content rather than solely relying on bottom-funnel searches.Brands should tailor video content to specific search terms and audience types to maximize conversion rates and customer interaction.By combining video with other ad types and detailed audience targeting, brands can significantly enhance the customer journey and achieve higher returns.As AI continues to evolve, it will play a crucial role in operational scalability, allowing for more dynamic and personalized video content creation.Connect with Emery on LinkedInConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.