What it Takes to Build a Brand on Amazon

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).

What does real brand building on Amazon look like in 2025?

They cover:

• Why obsessing over your customer matters more than chasing ROAS
• How AMC is helping brands become more precise
• The role of entry points, lifetime value, and playbooks that actually evolve
• Why creative is no longer optional and how AI is making it scalable
• What modern full funnel strategy really means

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

Connect with Jeff on LinkedIn

https://www.linkedin.com/in/jeffreycohen/

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/

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