Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#724 - New Creative AI Tools For Amazon PPC

Dec 6, 2025

In this exciting discussion, Jenny Liu, an Amazon Ads product manager focused on AI, reveals the transformative new tools like Creative Agent that make ad creation faster and easier. Ecommerce expert Destaney Wishon shares her insights on the latest Amazon Unboxed announcements. They delve into the evolution of Amazon's ad creatives, explaining why storytelling is vital and how high-quality visuals boost conversion rates. Jenny also discusses the seamless process of using AI to generate polished advertising assets, predicting a future where automation frees brands to focus on storytelling.

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INSIGHT

Ad Placements Expanded Beyond Amazon

Amazon now offers many ad placements both on and off Amazon, expanding where brands can tell stories.
This growth raises the importance of creative to communicate product value across touchpoints.

ADVICE

Prioritize High-Quality Creative

Use high-quality creative to improve stop-scroll behavior and build trust with shoppers.
Prioritize visuals that clearly explain why customers should care about your product.

ADVICE

Use Creative Agent To Scale Creatives

Try Creative Agent to generate videos and lifestyle images even if you lack design skills.
Use it to scale variations, iterate faster, and test creative ideas quickly.

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In this episode, discover Amazon’s newest AI creative tools for PPC, including Creative Agent and Sponsored Products Video, and learn how sellers can generate high-quality ads faster than ever.

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In this episode, recorded live at Amazon Unboxed in Nashville, Bradley sits down with Jenny Liu, one of the Amazon Ads’ product managers behind the latest wave of AI-powered creative tools. Jenny’s team builds the systems that are transforming how Amazon sellers create videos, images, and ad assets across Sponsored Products, Sponsored Brands, and Sponsored Display. If you’ve heard about Amazon Advertising’s new Creative Agent and wondered how it actually works, this episode gives you the insider perspective.

Jenny walks us through the evolution of Amazon’s creative ecosystem: from early one-click image generators to today’s full conversational, agentic workflows that let sellers input nothing more than an ASIN, a simple goal, and a rough idea. The agent then learns your intent, pulls from your product detail page, and automatically generates polished videos, lifestyle imagery, and ad-ready creative concepts. Whether you’re not “graphically inclined” or you’re a creative pro trying to scale variations and testing, these tools are designed to unlock high-quality output for all skill levels.

Bradley and Jenny also dive into real-world applications, how custom creatives now influence performance, what makes shoppers stop scrolling, and why strong visuals matter even in Sponsored Products. Jenny explains why Amazon’s creative philosophy is shifting toward storytelling, brand authenticity, and giving sellers more flexibility to express what makes their product unique. As she puts it, AI is not here to replace the marketer; it’s here to take away the manual work so sellers can focus on what message they want their brand to communicate.

To wrap up the episode, Bradley is joined briefly by longtime SSP guest Destaney Wishon, who shares her two biggest takeaways from Unboxed: the scale-changing impact of Creative Agent and the rollout of Sponsored Products Video placements.

In episode 724 of the Serious Sellers Podcast, Bradley and Jenny discuss:

01:40 – Meet Jenny Liu
03:20 – The Evolution of Amazon Ad Creatives
06:00 – Why Creative Matters More Than Ever in PPC
08:10 – Introducing Creative Agent: Amazon’s New AI Creative Partner
11:10 – What Inputs Creative Agent Uses (and Why You Don’t Need Prompting Skills)
15:00 – Real Use Case: Creative Ideas for Bradley's Brand
24:00 – Jenny’s Core Message: These Tools Are Free, Simple, and Ready to Use
27:30 – Destaney’s Take: Her Top 2 Favorite Announcements From Unboxed

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