Jenny Liu

In this exciting discussion, Jenny Liu, an Amazon Ads product manager focused on AI, reveals the transformative new tools like Creative Agent that make ad creation faster and easier. Ecommerce expert Destaney Wishon shares her insights on the latest Amazon Unboxed announcements. They delve into the evolution of Amazon's ad creatives, explaining why storytelling is vital and how high-quality visuals boost conversion rates. Jenny also discusses the seamless process of using AI to generate polished advertising assets, predicting a future where automation frees brands to focus on storytelling.