Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#715 - How to Double Your Amazon Sales in 2025

Nov 4, 2025

Leo Sgovio, an experienced Amazon and SEO mentor known for optimizing brand strategies, and Melissa Burdick, co-founder of Packview with a rich background in Amazon ads, join in to share actionable insights. They discuss key steps to double e-commerce sales, highlighting the crucial role of AI in advertising and operations. The conversation dives into common e-commerce pitfalls, effective expansion strategies, and leveraging tools like Amazon Marketing Cloud for targeting. Their practical advice includes fixing listing fundamentals and streamlining operations.

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INSIGHT

Scaling Requires Multiple Coordinated Moves

Doubling e-commerce sales requires a coordinated multi-step plan, not a single magic tactic.
Different brands need different mixes of basics, ads, marketplaces, and AI to scale effectively.

ADVICE

Use AI As An Everyday Multitool

Use AI daily to speed research, market analysis, and ad optimization.
Build or use AI agents to automate sourcing, competitor analysis, and repetitive tasks.

INSIGHT

Advertising Evolved To Automation And Creative Scale

Amazon advertising evolved from manual bidding to sophisticated automated systems and deep analytics.
Today automation, AMC and generative creatives are the key game-changers for ad performance.

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Unlock the secrets to doubling your e-commerce sales with insights straight from industry expert mentors. In our latest episode of the Serious Sellers Podcast by Helium 10, Bradley Sutton is joined by Leo Sgovio and Melissa Burdick, two experts who have navigated the complex waters of e-commerce and are here to share their wealth of knowledge. We dive into the Scale Stories episode 2 case study with Essential Candy, addressing common challenges such as competition, tariffs, and inflation, while providing actionable strategies to overcome them. With Leo's expertise in SEO and Amazon and Melissa's impressive journey from Amazon ads to Pacvue, this episode is packed with practical advice suited for brands looking to thrive in the digital marketplace.

Discover the game-changing role AI plays in revolutionizing advertising on platforms like Amazon. Imagine having an army of assistants to refine your marketing strategy. AI makes this a reality. From manual bids to automated intelligence, we explore how technology has advanced and opened new doors for advertisers. We reflect on the evolution of Amazon advertising and share personal anecdotes about pioneering advertising efforts, such as Unilever's Amazon homepage video ad. This transformation has not only leveled the playing field but also advanced ad optimization and market analysis to new heights.

We also dive into optimizing your e-commerce basics for growth and improving your brand's Amazon presence. Leo and Melissa evaluate a brand's strategies and provide insights on leveraging tools like Amazon's Product Opportunity Explorer to gain a competitive advantage. Enhancing product listings, utilizing customer insights, and considering new platforms like TikTok Shop are among the strategies discussed. Whether you're looking to refine your advertising, streamline business processes, or explore new marketing channels, this episode offers a comprehensive guide to scaling your e-commerce business. Listen in and equip yourself with the strategies you need to propel your brand to new heights.

In episode 715 of the Serious Sellers Podcast, Bradley, Leo, and Melissa discuss:

00:00 - Scale Stories AMA With Expert Mentors
05:17 - AI Impact on E-Commerce Growth
17:41 - Starting Small Business Success Journey
21:26 - Improving E-Commerce Basics for Growth
27:47 - Focus on Basics Before Advanced Strategies
33:24 - Evolving Accessibility and Targeting in E-Commerce
35:44 - Amazon's Rapidly Changing Marketplace
37:00 - Improving Sales Through Customer Insights
42:20 - Strategies to Boost E-Commerce Sales
46:21 - Discussion on Creative Sample Packs
48:17 - Utilizing Helium 10 for Sales Growth