Leo Sgovio

Join Leo Sgovio, an e-commerce entrepreneur and founder of Spliced, as he dives into the revolutionary role of AI in Amazon selling. He explains how AI can streamline tasks like product research and listing optimization, allowing smaller teams to operate efficiently without hefty budgets. Discover tips on using AI for real-time ad optimization and competitive analysis. Leo also discusses the exciting potential for Amazon sellers to expand into TikTok Shop, all while ensuring their brand voice remains strong.

Leo Sgovio, an experienced Amazon and SEO mentor known for optimizing brand strategies, and Melissa Burdick, co-founder of Packview with a rich background in Amazon ads, join in to share actionable insights. They discuss key steps to double e-commerce sales, highlighting the crucial role of AI in advertising and operations. The conversation dives into common e-commerce pitfalls, effective expansion strategies, and leveraging tools like Amazon Marketing Cloud for targeting. Their practical advice includes fixing listing fundamentals and streamlining operations.

In this insightful discussion, experienced Amazon seller Leo Sgovio shares strategies on algorithm-driven growth, while e-commerce entrepreneur Melisa Vong reveals innovative marketing techniques for launching new brands. They delve into the changing landscape of Amazon selling, including shifts in product launch strategies since 2019. The trio encourages aspiring sellers by highlighting opportunities in 2025 and the importance of omni-channel marketing, even suggesting new platforms like TikTok Shop for broader reach.

Mari and Fernando, a dynamic Brazilian couple, share their inspiring journey from dropshipping on eBay to building a thriving private label business in Australia. They discuss the challenges of aligning their business with a balanced lifestyle, and their innovative approach to developing hemp-based wellness products. Their experience with launching a magnetic fly screen product illustrates how community feedback has fueled their ideas. With a remarkable rise from $6,000 to seven figures, they emphasize the power of social media and collaboration in achieving entrepreneurial success.

Ben Leonard, a dynamic entrepreneur, shares his journey from a health scare to building a $6M brand in just three years. He dives into the power of social media in cultivating customer loyalty and discusses strategic product launches, including insights on navigating market saturation. Alongside guests like Kirsty Verity and Steve Simonson, they reveal valuable e-commerce tactics and the importance of establishing a legitimate brand. Leonard also teases his upcoming Kickstarter product, inspiring aspiring entrepreneurs to pursue their dreams in e-commerce.